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The Importance of Being Found Online

February 7, 2014

Devices and computers are connected to hundreds of services that are making the world much smaller and more local. Almost everyone has searched online for a business. Perhaps it was to look up the store’s hours, what is on the menu, if they are open on holidays, or to simply find the location. Smartphones allow consumers to quickly find local businesses and decide whether or not those businesses are the correct choice for them. Of course, all of this depends on one key factor: whether or not you can actually be found online! Incorrect, out of date, inconsistent, or missing listings all can result in lost opportunities. It is not enough to rely on word-of-mouth or traditional marketing techniques to bring in new local customers, you must be able to be found online!

Have you pulled up your local listings online lately? (Here is a free scan tool to find out). Does the information contain the correct name, address, and phone number? What about extended information such as your hours, services offered, and bios of your team? Remember, being an industry “best kept secret” does not offer any type of financial advantage.

So where to begin? Updating your listings online can definitely be a hassle. Luckily, we can help eliminate the headache of manually updating each listing. Wisnet now offers a local search and listings management solution. We have put together a package that includes local content management, review monitoring, and guaranteed presence on more than 50 of the most popular local search engines, local directories, and mobile applications.

Some of these sites include:

  • Bing
  • Facebook
  • Mapquest
  • Yahoo
  • metroPCS
  • Yelp
  • Foursquare
  • ChamberofCommerce.com
  • USCity
  • YellowPageCity.com
  • WhitePages

In addition to updating your name, address, and phone number, we can also update rich content such as staff bios, event calendars, and products & services. This additional information captures customers and provides them with an engaging experience.

Finally, more is better when it comes to the legitimate sites you have linking back to your company. Including your company in online directories not only improves your search engine rankings, it also ensures that potential customers are able to find you–physically and digitally. Do not lose customers to frustration or impatience over having to track you down. Instead, make it easy to find your business and even easier to buy your products or enlist your services.

See your level of visibility in just a few moments. Click here for a free scan!