Tidy up your Google act!
Our focus this month has been on spring cleaning. Truth be told, we could have focused the entire month just on Google-related cleaning! If used properly and frequently, Google’s multitude of applications and services can benefit your company in a big way. We have put together a checklist to help clean up the way your business and Google work together. If you have any questions, please do not hesitate to contact us at 920-322-9522. Remember, as a Google Partner, wisnet.com can help manage any of your Google business needs.
What is it? Google+ is Google’s social platform. Your Google+ page connects you with customers on search, maps, mobile devices, and Google+ itself. It gives your business an online home and lets you build relationships with your customers. Here is ours: https://plus.google.com/+Wisnet
What do I need to do?
Have you claimed your Google+ listing yet? If not, what are you waiting for? People are online searching for your business. After you claim it, add detailed information about your business and make your listing stand out from the crowd. To claim your listing – navigate to your Google+ page and click on “Manage this page.” Then, verify that you are the business owner and begin updating your content.
Or, contact us, and we will claim your listing, create a cover photo and badge for you, and ensure that all of your information is correct. Visit Natural Stone Veneer’s G+ page for an example of a page we monitor and control.
If you have claimed yours, have you been posting fresh content such as photos, blog posts, etc.? Are your address, phone number, and hours still up to date? Connect with your customers by sharing updates, news, and special offers.
What is it? Google Reviews allow users to write a review to let others know about an experience. Different aspects of the business or place can be rated on a 1 to 5 star scale, and users can also write a text summary of their feelings.
What do I need to do? Keeping an eye on your reviews is important. Oftentimes, reviews are the first thing that people click on, even before visiting your site. If the first thing they see is a negative review, they might not even click through to your website! With your Google+ page, you can respond to reviews as the business owner.
What is it? Google Analytics helps you analyze visitor traffic, thus helping to paint a complete picture of your audience and their needs, wherever they are along the path to purchase.
What do I need to do? When was the last time you logged into your Analytics account and took a look at your traffic? Learning about your statistics is key in making your website more useful for visitors.
Why is it important? Google does not like blogs that are covered in cobwebs! Search engines index new content on a regularly basis. Well maintained blogs help drive traffic to your website.
What do I need to do? Writing articles for your blog should not be a chore. Remember, it is still quality over quantity! Share updates about your company along with any news or special offers. Then, share the links on social networks like Facebook, LinkedIn, Google+ and Twitter.
What is it? Another way to help drive sales is using Google AdWords. It helps you find new customers who are looking for what you have to offer. With AdWords, you can set your daily ad budget and you only pay when potential customers click on your ad to visit your website.
What do I need to do? As a Google Partner, we can start and maintain your AdWords account. Contact us if you’d like to have more interested visitors come to your website.
What is it? Google Apps for Business helps your business be more productive from anywhere with online email, calendar, and documents. Keeping everything in one place means less headaches and superior organization.
What do I need to do? Contact us if you’re interested in getting your team on the same page with email, calendars, documents, and more.