Why would there be an article about footers? They are at the bottom of the webpage, below the fold, and hold boring information such as copyright and disclaimers. Well, in the last few years designers have been creating some impressive and inspiring footers. Not only are they attractive, it adds extra room to promote blog articles, newsletter signup, and social sites such as your Facebook Fan Page. Plus, it’s consistent and appears on every page of the site. Let’s take a look at some footer designs to see what is possible.
Blast off with a great footer…
At the bottom of www.blastnewsletters.com a simple footer was crafted to go along with the theme of the site. Since the site is fairly small in size all the main navigational pages were added. Then when visitors scroll to the bottom of the page they don’t have to scroll back to the top to get back to the navigation. In the middle is a paragraph of information about wisnet.com. It is helpful for those unfamiliar with wisnet.com while adding extra copy for search engines. On the right size is a large call-to-action button to get visitors to sign up. Visit www.blastnewsletters.com to view the footer.
BLASTnewsletters.com has the main navigation, further information about them, and a call-to-action button in the footer.
A before and after take on footers…
Loyalty Leaders’s original footer design included a small amount of helpful information.
When redesigning the footer new additions were added. These include contact information along with links to Facebook, Twitter, Linked and YouTube. Having contact information on every page gives visitors quick access to your phone number, physical address, email address, and more. One reason your Facebook Fan Page might not have many fans is because your not promoting it. Adding it to the footer, which is found on every page of your site, should boost your fan base. See the footer in action by visiting www.loyaltyleader.com.
The new footer design includes contact information, links to other articles, and links to Facebook and Twitter.
Blogs, Twitter and feeds…
TaxBuzz.com includes a library of timely articles and much more covering the latest tax law changes. In their footer they include the latest entries from the blog. It’s handy because not all visitors will enter the site through the homepage. On the right-hand side take notice of the alluring Twitter icon. It’s recognizable and the items below it come directly from the feed found on their Twitter profile. When tweeting on Twitter they will appear on this site. Now that’s twitterific! Take tour of www.taxbuzz.com.
TaxBuzz.com has latest entries from their blog along with tweets from their Twitter profile.
Email subscription forms…
Everyone knows email marketing is a powerful tool and should be a part every company’s marketing plan. It’s a quick way to notify many people of a sale, event or promotion. At times it can be frustrating when building your subscriber base. Just like Facebook and Twitter you have to promote it. Having an email subscription form on every page is one way to do just that.
Silica’s footer includes site navigation, advertisements, email subscription sign-up form and Twitter and Facebook links.
When visiting www.moneysmartneighborhood.com you might notice how large the footer is. It includes a mini paragraph about each section of the site. Before clicking a link visitors can read a little about it to make sure they want to go to that section. In addition, links and logos from their sister sites were included. Check it out by visiting www.moneysmartneighborhood.com.
Full of helpful information Money Smart Neighborhoods’s footer is big and impressive.
Have fun with your footer…
Besides the regular features that can be included in a footer making it fun has it’s appeal. Many footers have fun characters, interesting quotes, photographs from their Flickr photogallery and more. The possibilities are endless. In the footer of wisnet.com a rocket ship was added for the email subscription form. Check it out by scrolling to the bottom of this page.
wisnet.com added a rocket to the bottom of their footer.
This concludes the article about stinky feet…um, attractive, inspiring and informative footers. Take advantage of your websites footer by adding contact information, an email subscription form, links to your Facebook Fan Page, live Twitter feed and much more. The sky is the limit.