As we mentioned in our previous article, The Importance of Being Found Online, having an online presence is important and is one of the first places potential customers will look for you. But is your website up-to-date? Having outdated features and content on your website could be driving potential clients and customers away. Here are some signs that it’s time to redesign or make some updates.
There is nothing more frustrating than visiting a website and not being able to find what you’re looking for, whether that means your contact information or the products you are offering. Make sure your visitors are having a good user experience. Some of these questions might help you decide if you need to redesign or update.
– Can your visitors find the most basic information?
– Is your site navigation confusing?
– Is your important content hidden?
– Are your products and services up-to-date?
– Are there functions and features that don’t work or are outdated?
Responsive websites have become a standard in web design. It’s about good usability, and it ensures that your customers will experience your site as you intended, regardless of the device they use to view it. Responsive design makes it easy to manage one site instead of separate sites for desktop and mobile.
A good rule to follow is to redesign your website every 2-3 years. Between doing a full site redesign, be sure to do periodic updates to keep your site current. You want to keep the style of your site current as well as keeping up with developments that make your site more user-friendly.
Just because you have a website doesn’t mean people are finding you when they search for you. If you aren’t popping up in search results, your website isn’t doing you any favors. You need to be found, before your competition.
Flash websites take a long time to load, and if your website takes too long to load or runs too slowly, your visitors will most likely leave. Search engines also have a hard time indexing Flash web pages properly, which isn’t good for your SEO. People are searching the web with all sorts of devices, and most mobile web browsers have no Flash support and therefore can’t display Flash-based websites.
Social media is a great way to stay connected and promote your business. Let your visitors know you have a social media presence by including the links on your website. This makes it easy for your customers to find you and engage with you.
Keep your website updated and keep your visitors coming back! We’re here to help whether it’s time for a redesign or just a few updates.