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Setting up Google Analytics

Once Google Analytics is configured and installed your company will be provided with a wide array of helpful analytics. With detailed information decisions can be made to make improvements with your online and offline marketing campaigns.

Step 1 – Create an Account

The first step is to create an account within Google Accounts. When here, it’s recommended to use your professional email account provided by your hosting company. You do not need a Google gmail account to register with Google. Create a Google Account.

Google Account registration screen.Google Account registration screen.

Step 2 – Contact your Website Team

Most likely you are running your own business and want the professionals to enable and configure analytics. Contact your website team and request they setup Google Analytics. This will take anywhere from an hour to a couple hours to install. It will depend on the size and complexity of your site.

Make sure to provide the team your email address that was registered with Google.

Step 3 – Log into Google Analytics

Wait until the website team has notified you that the account has been setup and configured. Then log into Google Analytics using www.google.com/analytics/. After logging in choose your account and then it will take you to the Dashboard.

Look for Google Analytics in your Google Account.Look for Google Analytics in your Google Account.

Step 4 – Have a look around.

Once logged in there will be much information to take in. Be patient, look around. Come back and visit analytics every day until you are comfortable with it. Use the Help Resources, on the bottom left, to find valuable information. Contact the website team to get a better understanding.

Help Resources provides helpful information to learn more about Google Analytics.Help Resources provides helpful information to learn more about Google Analytics.

Conclusion

Google Analytics is one of the most detailed analytics systems available. Although a few hours are invested in installing and configuring this free tool will be worth it. In conjunction with print, newspaper, radio and online advertising campaigns analytics is a great tool to make sure your marketing efforts are paying off.