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Marketing

"Tell the world who YOU are."

Search Engine Optimization

SEO (Search Engine Optimization) is a common acronym in the world of website phraseology. It is three letters that people feel they should know, use, and understand, but many don’t really know how it all works. We understand. It’s okay if you are a little foggy on what it is and why you need it for your website. Let’s take a step back and make sure we are all on the same page.

Simply, “Search Engine Optimization” is a way for your site to be easily found by potential customers while they search the unlimited vastness of the web. Search engines like Google find relevant keywords that are carefully placed in the copy throughout your web pages. Those important words will raise your site in the web result rankings.

So SEO helps people find your site through keywords, but it goes even deeper than that. It is about relevant content, fresh content, social media usage, and back-linking strategies. SEO is like a gigantic magnet for your potential customers, helping them find your needle in the web haystack. In other words, it is the best way you can be found!

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