Salchert has been a local, sustainable meat market in St. Cloud Wisconsin since 1919. After a year+ of supporting the community, the new, local, family-oriented owners decided it was time for a brand and logo redesign that would communicate their unwavering commitment to Salchert roots while also connecting more families and communities to the fresh, great-quality products they offer.

The Furhmann family had a vision for a logo that told a story and celebrated their heritage.

The results:

• A brand foundation that names their core values and commitments to community and their cross-generational shoppers looking for quality, authenticity, and education.

• A verstatile logo design that hits all the must-haves: A differentiating story, a mark they are proud to wear, and a look they can continue to evolve with as they grow and serve a greater community.

• The development of a brand style and identity look that the Salchert team can continue to walk out and build upon for years to come.