RB Royal came to wisnet in need of stepping up their brand and marketing after over 75 years in business. They needed a look that was appealing and relevant to their target market of OEMs and engineers – while also supporting & inspiring their team. At the end of the day, it was essential that their brand messaging and voice be truly reflective of the values, heritage, and attitude within their design and manufacturing walls.

You can read more about their brand strategy and launch here.

The results:

• The development of brand language to support their internal culture and external positioning.

• Enhanced brand and identity graphics to communicate their process and value-add in the custom manufacturing product market.

• Vibrancy and team messaging added to their headquarter walls and internal communications.

• Ongoing partnership with brand management at RB Royal to support their efforts with ongoing internal culture-building and external outreach.