Bank of Oakfield – now known as Bristol Morgan Bank – is a true community bank that invests itself in its customers and their communities.
It’s a bank with more than 100 years of service, deep roots in its community’s heritage and history. With the bank’s continued growth, they have branched out into other communities and provide the same friendly service in areas other than Oakfield. They knew it was time not only to find a new name, but to rebrand themselves to better represent their culture and mission.
We started out with the discovery process to support Bank of Oakfield in exploring the essence of who they are, as well as new names. After landing on their new old name (from their heritage 100 years ago), Bristol Morgan Bank, our team rolled into intentional and strategic brand styling and build out.
Elements such as the rustic barn board texture, bright yellow use of color, and emotional, vibrant images of everyday life all help to portray Bristol Morgan Bank’s understanding of the people and communities they serve.
The story behind the logo design:
The new logo highlights the symbol of a street lamp, representing the friendly, hometown feel that welcomes you and guiding you in your bank decisions for generations.