Bank of Oakfield is a true community bank that invests itself in its customers and their communities. It’s a bank with more than 100 years of service, deep roots in its community’s heritage and history. With the bank’s continued growth, they have branched out into other communities and provide the same friendly service in areas other than Oakfield. They knew it was time not only to find a new name, but to rebrand themselves to better represent their culture and mission. wisnet’s 5&5 process helped Bank of Oakfield discover their new name, Bristol Morgan Bank, and their new brand. The new logo highlights the symbol of a street lamp, representing the friendly, hometown guiding light the welcomes you and guides you safely home. Elements such as the rustic barn board texture, bright yellow pop of color, and intimate images of everyday life all help to portray Bristol Morgan Bank’s understanding of the people and communities they serve.