How important is the Meta Title?
The Meta Title is found in more places than you might realize. Next time when surfing the web, take notice of a helpful marketing feature which was right in front of your eyes the whole time.
Why is the Meta Title important?
It’s a short phrase, slogan or description depicting what the webpage, or article, is about. The title is meant to captivate the audience to read the full article. Plus, if Google finds your article resourceful, and the Meta Title truthful, your webpage will have a greater chance of receiving more click-throughs.
Where do you see the Meta Title?
Let me show you some visual examples where the Meta Title is found…
Meta Title and a Browser
Look at the way, way top of your screen while looking at this webpage. Do you see the title of this page up there? Yes, you are reading an article about Meta Titles. How cool is it that it reflects the article that you are reading? Imagine if it said ‘we do quality website design’? Would that really tell you what this article is about? I don’t think so!
The Meta Title displays on the tabs of Google’s Chrome browser.
Meta Title and Taskbar
When running Windows it’s easy to notice the Meta Titles built into the taskbar. The taskbar usually sits at the bottom of your screen, between the Start menu and the clock. With misleading Meta Titles it’s frustrating to know which one to click on. A good Meta Title is helpful especially when multiple browser windows are open.
On a PC the Meta Title displays in the Taskbar.
Meta Title and Google (and Yahoo and Bing)
The Meta Title is the blue text with the underline displaying on Google’s search engine results page. If Google is displaying the title it’s an indication of its importance. ‘A great article isn’t great without a clever and ingenious title to go along with it.’
Here is an example of the Meta Title showing on Google’s results page.
Meta Titles and Facebook’s Social Networking Platform
The fun doesn’t stop yet. When adding a link, Facebook will automatically grab the Meta Title from the webpage. Facebook’s built-in tool helps others promote your webpage by using your Meta Title to describe the link.
Share a link on Facebook and it will include the Meta Title.
Meta Titles are important components for each webpage of your website. Google, Bing and Yahoo value them highly. Visitors unknowingly read them and unconsciously value their worth tremendously.