Recently, Google announced a new feature called In-Page Analytics. It allows website owners to see their Google Analytics data superimposed on the website. This visually appealing data will help make it easier to understand how visitors navigate the site. Stay tuned as we present a case study along with a video from Google.
What we noticed about In-Page Analytics…
We were curious to see the path visitors would take when entering the homepage of our website. What we noticed is that the ‘Who We Are’ page is one of the most popular places to go. Surprisingly, it is not the most popular page on the entire website (our Facebook articles are the most popular). Our conclusion is, for visitors that reach our homepage, a majority of them want to find out more about us.
Google’s In-Page Analytics provides data about visitor’s destination from our website’s homepage.
After making our conclusion about the homepage, we viewed the analytics from ‘Who We Are’. Here we found that almost half of the visitors click on the big button that says ‘View our Team Members‘. It looks like visitors really want to find out who we are!
Many visitors are interested in whom we are.
Team photos versus our portfolio…
Looking further, it’s easy to notice ’Who We Are’ is visited more than our design Portfolio. Is this telling us something – are people more interested in our values, history, character, and experience than our portfolio? Hmmm… interesting. From this data we would assume that most, if not all, other businesses need some form of an ‘About Us’ page along with photographs and biographies of team members.
Google Analytics Video
Google has many YouTube channels that we follow. Google Analytics Channel is one of them. Here is their latest video about In-Page Analytics.
Assess how visitors interact with your website…
Here are a few ideas to ponder while reviewing In-Page Analytics for your website.
- Is my page layout optimal for what I want users to accomplish on the page?
- Are my users seeing the content I want them to see?
- Are my users finding what they’re looking for on the page?
- Are my calls to action motivating or visible enough?
- Which links are users clicking?
How to access Google In-Page Analytics…
To view In-Page Analytics log into Google Analytics. Once there, click on your website listing, Content, and then In-Page Analytics. If you do not have Google Analytics installed on your website visit Setting up Google Analytics to get started.
Navigate to In-Page Analytics
Google’s new In-Page Analytics feature is a wonderful tool to examine how visitors interact with your website. Plus, it’s easy to use. Hope you enjoyed the brief introduction to In-Page Analytics.