Commonwealth – Case Study

Tags: commonwealth companies case study

The Challenge

The Commonwealth Companies’ desire to create a better and stronger connection with the people and communities they serve led them to to help create a strong brand identity that can be carried through all facets of the business, both internal and external.

Our Approach

Our goal was to educate their target audience about the goodwill they create through their projects. The company will be seen as a business full of entrepreneurial-spirited, positive difference-makers, and idealistic pragmatics. The brand personality will show it is not just about buildings; it is about people, all while being perceived and proven as a partner who will complete commitments and projects as promised.

Final Result
  • An updated brand identity that represents a friendlier, “people-focused” personality.
  • A website that not only showcases completed projects, but educates the public and raises awareness for the positive change they can make in neighborhoods and cities across the nation.
  • Printed collateral that supports their branding and message.

Completed Projects:

  • Website
  • Presentation Folder
  • Information Data Sheets
  • Team Biographies
  • Project Display Boards

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