The Slippery Slope of Sliders


What is a slider/carousel?

Most companies struggle with deciding which marketing message deserves top billing on their website. Sliders (or carousels) are rotating website banners which have gained in popularity because they allow a website to feature several marketing messages/ideas in one space, and they seem to be a logical solution to the front row marketing problem. However, they are not without drawbacks.

Why are Sliders bad?

Viewers find them confusing & frustrating

Featuring multiple options in a slider can be confusing for visitors. It’s been shown that many users have a difficult time with auto-rotating carousels, either changing too fast or too slow. Visitors may not be able to navigate them well, missing the information that initially intrigued them. And most visitors are too bored or irritated to wait through all of the slides, thus missing information you deemed as important.

Lack of click-through

According to a Notre Dame University test, 99% of people don’t click on sliders. And if they do, it’s almost always the first one. This pretty much defeats the purpose of having a slider in the first place.

Banner blindness

Depending upon the slider’s size and design, people will often think it’s an advertisement, leading them to ignore it completely. This has been termed as “banner blindness.”

Not great on mobile

It’s often difficult to swipe from slide to slide on mobile devices and the javascript used for most sliders slows download times. If wi-fi is not speedy, most mobile users will not wait for sliders to finish loading. They will scroll past them instead.

Negative impact

  • Large sliders push your content further down the page making it more time consuming and difficult for visitors to find the information they are looking for.
  • Websites that utilize sliders often do not repeat the content anywhere else on the page, so if the visitor doesn’t see it in the slider, they miss the information entirely.
  • If your slider is not optimized for a responsive site, your visitors using mobile devices may only see a small portion of the image or very tiny text which they cannot read making the slider useless.
  • The javascript used for the slider can slow down your site, negatively impacting your visitor’s viewing experience.

Bad conversion rates

All of the reasons above contribute to poor conversion rates when it comes to sliders. This results in visitors are not getting the messages that you wish to convey.

We have tested rotating offers many times and have found it to be a poor way of presenting home page content.
Chris Goward, Wider Funnel

How to make a slider work

It’s probably best to stick to sliders/carousels only for the purpose of showcasing visuals or photo galleries, but if you feel you need one here are some pointers.

  • Make navigation obvious and easy to use
  • Only load what you need – no more than 4 slides
  • Suggest more content to users with button-style links
  • Utilize a touch-enabled carousel for mobile devices
  • Don’t autoplay slides
  • Provide gestural hints
  • Add tracking
  • Use the tracking data to decide whether or not to keep using the slider
  • Slider Alternatives

What are some alternatives?

The simple solution would be to substitute a single static banner which has a single feature or focus. This allows the visitor to view the information they’re looking for much quicker and also reduce page load times. The right image can convey a far better feel of your business and your brand than a slider ever could.

If you have multiple items that you wish to present all at once, try a 4-9 grid pattern, with clearly defined links for each item. That way your visitor can quickly scan the items and choose their desired link easily. This can improve your conversion rates.

Whether you include a large banner image or several items on the page, the clarity of your product message is highly important. Display obvious links to more information and don’t forget to update your site’s information regularly. Not every available feature is a good fit for every website. Make sure your services and your brand are represented in the format that suits your needs, and the needs of your visitors, best.


Consider yourself a WordPress Guru? Let’s talk.


Believe it or not, it’s time again to bolster our team with more knowledge, additional perspectives, and growth mindset. AKA: We’re growing our team!

We’re looking for a creative geek with the strengths and skills to help us take our WordPress development to the next level. From front-end build out to plugin customization and everything in-between, you’ll be one of our gurus who not only knows all about the best practices, but can put them in action for a variety of sites, clients, and layouts. You’ll be working very closely with our account managers and creative team to take business rules and layered design files and make them come to life.

What types of values are we looking for? We’re glad you asked! We’re looking for:

  • A self-starter and who plays well with others
  • A sense of curiosity and not being afraid to ask questions
  • A passion for continuous improvement: To be challenged as skills and talents grow with each project
  • The ability to consistently meet client deadlines and expectations

Many of your day-to-day responsibilities will include:

  • Construct and support awesome WordPress CMS installs and updates
  • Collaborating with your fellow geeks & creatives to understand client and user needs, help refine requirements, and rapidly prototype and iterate on multiple design solutions
  • Author HTML, PHP, and stylesheets for cross-browser, cross-platform, and cross-device functionality
  • Employ jQuery/JavaScript for visual effects, event handling, and document manipulation

Skill & Experience requirements we’re looking for:

  • One to two years of custom WordPress development experience (Gutenberg experience a big plus)
  • Strong HTML5, CSS3, jQuery/Javascript, Bootstrap v3 & v4 ability and familiarity
  • Basic Photoshop familiarity (at least to slice layered design files)
  • W3C compliant coding practices and knowledge

Some “Nice-to-haves-but-not-deal-breakers:”

  • Familiarity with PHP frameworks like Laravel and FatFree
  • Experience with MySQL
  • Toleration/Appreciation for Taco Tuesday also happening on Thursday… And sometimes Monday, Wednesday, and/or Friday

Now that we’ve talked about you, let’s talk about wisnet for a moment. We offer a great working environment, SIMPLE retirement fund with a 3% salary match, a health and fitness center, and very flexible paid vacations (time away from wisnet is just an important as your time here), regular team lunches and outings, office bicycles, a great team, and great clients.

We’ve achieved some pretty cool awards including being named a 2016 and 2018 Bubbler Award winner as one of the top 10 best workplaces for young professionals in Wisconsin, as well as being featured in Insight Magazine for our culture.

Do we still have your interest?

If so, then drop us a line at to let us know you’re interested in joining the team of geeks & creatives of wisnet and share how your strengths match up with the skill sets we have listed here. We’d also love to see your work history and portfolio (and GitHub account), a few references, and why you think you’d be the perfect addition to our small but mighty crew.

We can’t wait to hear from you!

Don’t have any WordPress experience or know-how but know of someone who does? Drop us a line and share their info with us. If it all works out and that person joins our team, we’ll hook you up with $100 in free tacos!

Where does your team hang out?


At wisnet, our café is definitely a hotspot – breakfasts to charge up for the day, team lunches, and anytime break central.

We’ve done our best to create an experience that inspires while making them feel welcome and truly at home here. Our Markey digital signage tool has always been a part of that effort with an HDTV in the corner to broadcast announcements, fun outings, team challenges, important reminders, silly memes, and the list goes on.

While we love what that display brings to our space and making our culture visual, there’s a lot competing for their attention there. So, we thought a bit harder about where our team hangs out… Other than their desks, the next logical observation was the coffee station. So, we decided to act and add something a bit more dynamic. Leveraging our Markey digital signage app and a simple Lenovo tablet (and Amazon Echo compatible docking station). Viola! We’ve now created an engaging channel for communicating directly to any team members looking to caffeinate and simultaneously fill up with culture-building and team-building messages.

Here’s a before and after:

Interested in bringing Markey digital signage to your coffee station and/or work life? Let’s chat!

Had me from, “Hello”


Welcome On Board
Photo by Mabel Amber from Pexels

By: Jodi Van Nocker, latest to join the team of geek & creative @ wisnet

The first time I viewed the wisnet website to learn about the company, it grabbed my attention immediately. Bike breaks, no vaca policy, a health and fitness center, and a company that offers a work/life balance…yes, please! I’ve always enjoyed being able to help others and assist them with my problem-solving so they can find solutions. At home, the saying “don’t worry, mom will fix it” appears on a regular basis. With my career background having some technology experience paired with the desire to learn new things, wisnet seemed like a perfect fit for me to grow.

Little did I know, the experience once I got here was going to be far greater than I had planned. The culture supports collaboration, and it shows. Every team member is willing to work with and teach you so that we are ultimately making each customer interaction positive. Seeing the hard work, dedication, and love for their job from everyone, I know each customer is lucky to have the wisnet team on their side. The company group lunches and activities made me feel part of the team right from day one!

As I look forward, I can’t wait to see what new things will be in store. Getting to know and work with amazing customers, learning many different skills, and using my creativity every day is probably only the beginning of my list. What I have learned is don’t be afraid to try new things! It’s amazing what you can accomplish with a little focus, ambition, and optimistic attitude, supported by a great group of teammates!

Google Updates G Suite Pricing


First, it was Amazon Prime, raising their annual subscription price from $99 to $119. And now, the latest is Netflix, raising all packages by $2. And starting April 2, 2019, Google Apps for Business.

You may think that Google has enough money, so why increase? Well, as with all the services we love to use, eventually we knew that the day would come when the price will go up. The bright side is that Google is only raising the cost per account by $1 for Basic Edition users and $2 per account for Business Edition users.

Here is a little more from Google on the reason for the increase:

“We introduced the original version of G Suite, including Gmail and Google Calendar, more than 10 years ago. Since then, we’ve added more than a dozen new G Suite services, including real-time collaboration (Docs, Sheets, Slides) and flexible storage (Drive), powerful video conferencing (Hangouts Meet), secure team messaging (Hangouts Chat) and enterprise-grade search capabilities (Cloud Search). We’ve also infused our products with advanced artificial intelligence to make it easier to respond to emails, gather insights from data and protect against phishing attacks before they happen.”

Rest assured that you will continue to receive outstanding support and robust spam blocking with your Google account. From little to no downtime and ease of use, those that have been in the Google Apps platform for some time, would likely agree that paying the extra $1 per account per month is well worth it.

And if you are not currently a Google Apps for Business user, now is your chance to dive in and join in with the rest of us Google App users. Plus, for no additional cost, when you become a Google Apps user through wisnet you’ll receive live support from your team of geeks & creatives. Once you switch, you will wonder why you didn’t switch sooner!

Growing Our Team in 2019


wisnet is excited to announce that we’re looking to grow our team of geeks & creatives!

So you might be asking, “What position is open?” And that’s a fantastic question, but we’re not really into job titles around here. So we’re really looking for a creative geek who has the skills and strengths listed below that they love engaging with on a daily basis. Someone who takes initiative and has a tolerance for ambiguity, all while being able & willing to dive into other needs and tasks without always needing to be told, “what do I do next?” Ultimately, we’re looking for someone who loves working with people and doesn’t mind getting into the nitty-gritty of phone calls, data entry, bug reporting, and admin tasks. If we were a baseball team, we’d be looking for a utility player. Are you our Marwin Gonzalez?

  • Building and maintaining customer relationships

    • Working with clients on the phone and via email to help them accomplish their goals and objectives across their websites, entering and updating support ticket information, and executing fixes where applicable.
  • Organizational and Administrative Strengths

    • Everything in its proper place. It’s a method that helps a team stay informed and on top of things without needing countless hours stuck in meetings to recap everything across every project. Being able to not only keep notes and tabs on projects, requests, and customer messages, but also helping with administrative tasks like running to the post office to mail packages, planning team outings, researching vendors, curating and maintaining a prospects list, help organize and create healthy team lunches, ordering T-Rex costumes from Amazon, and more.
  • CMS Experience (Especially WordPress)

    • Having the ability to dive into updating pages, content, media, and more in client websites to help move projects through the queue. If you aren’t familiar with WordPress but have experience in Joomla or Drupal, we can work with that, too.
  • Strong technical instincts

    • Maybe you don’t know the exact way to accomplish something or perhaps you don’t know how to write code. But, you can poke at things and at least understand the very basics of what you’re looking at. And you aren’t afraid to do some Googling to find out, or to reach out to your team members when you get stuck.

Any of those sound like you? Cool! Maybe one or two or three or all sound right up your alley? Way cooler!

Now that we’ve talked about you, let’s talk about wisnet for a moment. We offer a great working environment, SIMPLE retirement fund with a 3% salary match, a health and fitness center, and very flexible paid vacations (time away from wisnet is just an important as your time here), regular team lunches and outings, office bicycles, a great team, and great clients.

We’ve achieved some pretty cool awards including being named a 2016 and 2018 Bubbler Award winner as one of the top 10 best workplaces for young professionals in Wisconsin, as well as being featured in Insight Magazine for our culture.

Do we still have your interest?

If so, then drop us a line at to let us know you’re interested in joining the team of geeks & creatives of wisnet and what parts of your strengths match up with the skill sets we have listed here. We’d also love to see your work history, a few references, and why you think you’d be the perfect addition to our small but mighty crew.

We can’t wait to hear from you!

Lose the boss & red tape. Add trust in your people. Mix & serve. The ideal ingredients for a great culture.


By: Jenny Knuth, art director / geek & creative @ wisnet

Company: Morning Star
Crush Categories: Ownership; leadership philosophy; management style

What is ‘Culture Crush’ all about?
There are many great companies doing amazing things for their people, communities and beyond. Here, we’re highlighting those companies, teams, and ideas we’re in love with — to inspire and grow your workplace cultures!

If your team is like ours, it’s highly motivated by food — making it a great way to bring the team together without many questions. Pizza = a constant in our cafe. A delicious Wisconsin bratwurst or a grilled burger topped with assorted condiments during grill out days … yum! Salsa & chips as a snack … I’m there!

What’s the common ingredient here? Oddly, tomatoes!?! Which brings us to the point of the article … and what we’re drooling about most at the moment … that being the workplace culture of California-based tomato paste company — Morning Star.

Bucket loads of the good stuff.

We first heard of Morning Star’s engaging culture and intriguing management style through TED & Adam Grant’s WorkLife podcast episode, “A world without bosses.” While listening to the podcast, we were instantly in love with their self-management mentality and how it brings a refreshing, tangible sense of ownership, bucket loads of accountability, autonomy, and trust — topping it all off with sincere opportunities for growth. This intentional combo brings true freedom to ALL individuals on the team, regardless of working hard in a corner office or on the shop floor.

So, who is the boss at Morning Star, you ask?

They lay it all out as the company mission statement. But it’s a bit more in-depth than that. Make sure you check out this interview on their self-management system, the nuances, and how they experience the greatest success with it.

No time for that? We get it! So, here are our core takeaways about self-management & Morning Star:

Takeaway #1
Whether you prefer the idea of no bosses or everyone as their own boss, this unique approach to a flat hierarchy removes authority and traditional power dynamics. What we love most is the implication of individuals working ‘with’ one another verses ‘for’ another. Major crush brownie points from our perspective that they avoid the word “employee” — preferring the word “colleague” to imply being shoulder to shoulder and in partnership.

Takeaway #2
While we’re not much for strict rules, Morning Star’s two key principles are essential checkpoints for all to live & work by.

  1. Individuals should not use force against other people or their property.
  2. Individuals should respect and uphold the commitments they have made to others.

Takeaway #3
Just because there are no official bosses or managers, doesn’t mean leadership roles or structure are non-existent. Leadership roles are “cultivated and earned … based on competence, trust … and relationship building.” Read more in a short article or check out a full self-management white paper.

Who makes the decisions? The people best suited and committed to them. Where/how have they committed? The colleague letter of understanding — which is a voluntary, negotiated agreement outlining activities and processes for which one wants to be held responsible. It includes scope, definition of decision making for that person/role, and much much more. You can read that here.

If an agreement can’t be made, of course there are teams/people who step in. If you’re getting hung up on that being the essence of a “boss,” you’re missing the point.

Takeaway #4

Team dynamic & accountability — check! Now, what about individual needs & understanding? For this, Morning Star names five core crucial competencies for individual success:

  1. Taking Initiative
    In short, team members need to have a strong willingness and ability to speak up when necessary. No continuous hand holders for everyday tasks need apply.
  2. Tolerance for Ambiguity
    Without that clear-cut path to the boss’s office to have “them” figure it out, the responsibility to find solutions lies with the team — which makes constant communication, with a side of patience, critical for individual and team success.
  3. Consciousness
    Be present. Know and be confident that you’re at the table because you have solid expertise and talents — and the company fully entrusts you with those tasks and commitments.
  4. Contribution Mindset
    You are not in this alone so share, share, teach, learn and repeat.
  5. Low Power Distance Sensitivity
    Throw ego-building from power/authority/command & control out the window. Your credibility is built on a higher demand than that and we know you all have it in you!

Hire the right people and trust they’ll figure it out.

Boss or no boss, what’s most important is determining what core values, expectations, and foundational understandings need to be communicated so the team develops & sustains confidence in each other.

Everything here from Morning Star and their self-management philosophy brings wonderful language and clarity in what we believe to our core works great for culture building — especially a small team like ours where autonomy and ‘moving out of the way’ are essential to a productive, fulfilled team.


Have a company culture story or culture-building tactic that you’re crushing on and dying to share? We’d love to hear from you! Email me at

Are reviews really that important?


By: Julie Wild, Graphic Designer / geek & creative @ wisnet

Yes. The answer is yes, they are very important.

Here are some quick statistics from Invesp (2017-2018).
– 90% of consumers read online reviews before visiting a business.
– 88% of consumers trust online reviews as much as personal recommendations.
– 72% say that positive reviews make them trust a local business more.
– 86% of people will hesitate to purchase from a business that has negative online reviews.

Word of mouth is still one of the most powerful marketing tools. And in this digital age, online reviews are the equivalent of stepping up to the podium and making an announcement for all to hear. And where there is someone speaking out you can bet there are people listening. That’s why it’s important for you to gain as many honest positive reviews as you can, as well as addressing any negative reviews that may come in.

Online reviews lead to increased sales.

The quality and quantity of reviews is one of the most important ranking factors for local SEO when searching on Google. When a person scans Google’s search results for a local product or service, the business listings that include customer reviews offer greater credibility and, naturally, receive more clicks.

Reviews create brand loyalty.

A person who takes the time to leave a positive review is more likely to come back for more business. They are also more likely to share their opinions on social media.

How do I get positive reviews?

One method for getting reviews would be to add the request to any correspondence that you have with your customers, especially right after they have made a purchase.

Another method is to ask your customer outright for a review. But the timing is important here. The best time to ask your customer for a review is after they have offered unsolicited praise. At that time, express your appreciation and ask if they would consider writing something online. Let them know how much that would mean to you and your business if they would share their positive feedback.

Where should my customers leave their reviews?

Google is a great place to leave reviews but it doesn’t matter which website is used by your customer. Reviews at Yelp, Trip Advisor, Amazon, Facebook, Yellowpages, Angie’s List, and others will be utilized by Google’s algorithms. Stars are displayed by search result listings to show review averages.

What can I do if I receive a negative review?

As mentioned in the stats at the beginning of this article, many people hesitate to purchase from a business that has a negative review. But there are ways to smooth over the jagged edges a negative review can leave behind.

1. Respond promptly. Be personable and genuine — write like a person, not a corporation.
2. Be honest and admit your mistakes, but at the same time correct any inaccuracies.
3. Offer restitution if it’s warranted, but take it offline when you delve into the details.
4. Highlight your strengths and offer your understanding.
5. Be consistent. Make sure you are checking your reviews often. A negative review without a proper response will leave readers wondering if you actually care about your customers.

What can you learn?

You can learn a lot from the reviews you receive. They can provide a clearer picture of what your customers expect from you and the products you provide. They can provide keys to creating better products and offering new services that your customers want to purchase.

wisnet Fun Fact


Can we let you in on a little secret? wisnet is intentionally spelled using a lowercase “w.”

No matter how big we get, we’ll always be small

We’ve always had the mindset that great ideas can come from anywhere – and ours come from Fond du Lac. We like to think of each of our clients as another team member and we’re proud of our community while also encouraging involvement within it. The lowercase “w” reminds us to stay humble and approachable.. We want others to know, that while we may not be large in number, we still have the people and talent to deliver what our clients are looking for (and more). The values and beliefs that have helped to define our culture are:

  • Be yourself
  • But, be humble
  • Keep it simple
  • Everything is figureoutable
  • Try new things
  • Be smart about business
  • Build & support community
  • Share idea; collaborate with many
  • Don’t take yourself or your work too seriously
  • Celebrate wins – no matter how small

We don’t take ourselves too seriously

If you ever walked into our office, you’ll be greeted with bright colors, cardboard cartoon cutouts, toys (lots and lots of toys), and plenty of good humor. We love what we do and want our clients to feel at home and comfortable when they come to our office.

All of this, combined with the lowercase “w,” has helped shape wisnet into what it is today. We’ve grown a lot since 1996, but our drive and pride for our work and community have stayed the same. We look forward to continuing to share more about wisnet and our culture with you.

Connecting Culture: wisnet featured in Insight magazine


What follows is a write-up about a video that was shot during interviews for the “Connecting Culture” cover story in the October issue of Insight on Business

Watch this interview with our founder, Rick Kolstad, for a behind-the-scenes look at our wisnet culture and perks of being a Geek&Creative.

“We encourage people to think differently.”

Today, wisnet provides website application development, branding services, and website hosting for our customers. Over the past 22+ years, some of those services and offerings have evolved over time as technology and processes evolve. Because of that, our primary focus on customers and team members since day one has been vital. “Our company culture and our drive has stayed pretty consistent. We’ve always been customer-focused and employee-focused,” says Kolstad.

Developing the whole person is another facet of what Rick wants for each team member. In addition to general training and constant skill set growth, Rick talks about the community involvement that he has helped to foster across the entire company. “We encourage our team to find organizations they have a lot of interest in and get involved.” Including the work done with, “some of the universities and area high schools to help encourage and inspire the next generation of programmers and branders to work in this environment.”

As for what’s next at wisnet, Rick shares the excitement the team has for our bright future. “We’re focusing on a lot of our own products as we go forward,” says Kolstad. “We’ve got a digital sign product that we’re working on. And we also have a corporate fitness program and applications that we’re working on to help spread the culture we’ve developed here to other companies.”

All in all, as with any great culture, Rick explains that it’s all about the team. “A lot of our ideas come from our team. We always look forward to new ideas and we encourage people to think differently,” says Kolstad. “So we can take those ideas and apply them, try them out, and if they work, great! If not, then we try something different.”

After you’re done checking out the video, be sure to read the entire Connecting Culture cover story from the October Insight on Business magazine.

Carving Ducks: Thinking Differently about Challenges


By: Rick Kolstad / geek & creative @ wisnet

As we grow through life, we often have mentors and teachers who have a great impact on how we approach the way we live and challenges we face. The key is taking the time to know and listen to them. Sometimes the greatest advice comes when you are not looking for it – or they are not providing it.

Thinking differently about it.

In high school, I like to think that I was a good student, just bored, frustrated at times (like many kids). I had a geometry teacher, Tom Strauss, who saw that and invited me to take one of his algebra classes at the same time I was taking geometry – now I was challenged. I enjoyed his process of thinking and solving challenges so much that I would spend my lunch hours in his classroom going through more projects, challenges, etc. He made problem-solving fun.

Tom was an exceptional artist, he loved to carve ducks out of wood. He spent many hours during lunch making some amazing creations from a plain block of wood. One day I asked him how he learned to carve ducks. He told me, “carving ducks is easy, you just cut away everything that does not look like a duck.” I can still hear him say that with his little chuckle and smile.

Tom passed away October 2017 after losing a 4-year fight with cancer. At his funeral, I was telling this story to his wife (who was also one of my favorite teachers), and it hit me that what I thought was a joke about carving ducks is really what he had been teaching all along. Don’t directly attack the challenge, define your goals, remove the clutter around that challenge, simplify as much as possible, let the challenge optimize itself, think differently! It is a great philosophy for optimizing life and creating a strong culture around you.

I realized that I have used that approach in many elements of my life – making decisions, raising a family, the way we attack website programming projects. Remove the noise, optimize, and focus on what is important. This philosophy has been a big part in the evolution of the culture here at wisnet. Thanks, Tom! You are greatly missed…

I am very grateful to have had many people like this in my life who provide little nudges & nuggets of advice (sometimes without knowing it) that have a great impact on my life.  

Who has given you little nudges & nuggets that have impacted your life?

Remembering Scott Kirkpatrick 1961 – 2018


We are incredibly saddened to share that we lost a dear friend, colleague, and fellow geek & creative, Scott Kirkpatrick.

Scott brought so much to our lives that can’t be described. He approached life with an energy that was unmatched. We will always remember what he did for each of us through the years of knowing him, which now, seem all too short. His ability to push us each to be the best we can be, his desire to always elevate what we deliver to clients, and his passion for those he loved and how he always put their needs over his own.

Scott’s five words ring so true today, just as they did the day we met him. We’re sure many of you experienced these through your interactions with Scott. Each one brings a story, laugh, and memory to mind that we’ll hold on to dearly.

Thank you for your thoughts, prayers, and support.

We love you, Scott.

It’s fairly easy or common to seek distraction in one’s day-to-day even after such a great loss – after all, life inevitably goes on despite our shock, sadness, confusion. That said, there are so many reminders of Scott’s impact on our work and personal lives.

It’s harder to focus on those reminders and memories as they highlight the gaps we’re all experiencing in different ways. Sharing those memories and stories of Scott are sure to bring smiles to faces, as well as some tears – but all in all, help the healing process begin. We’ll keep adding more stories as we continue to reflect and remember our dear friend.

Tracy & I had a fantastic and very amusing call with Scott after his speech at the Governor’s mansion. He was so pumped up and proud, yet incredibly humble, about sharing his story of receiving the gift of life after his heart transplant. On top of that, his remarks about his interactions with Governor Walker were quite entertaining. He kept talking about giving Walker a big french kiss to make his story extreme and keep us laughing.

I remember the day Scott called to offer me a job at wisnet. I was at Six Flags riding roller coasters on a random day off and he thought that was so awesome. We talked about roller coasters more than we talked about anything else during that call – and it was a constant theme/comment when working together.

Countless whiteboard sessions in the Green Room – a.k.a. “War room.” Passionately arm wrestling with words and ideas … one day it got to the point that Scott stopped me and asked if we were arguing and if we were okay –– just one example of many where his care and compassion for people was ever present. No matter how hard he wanted to push for a big idea, he was always concerned about the wellbeing of his team and the relationships between us all.

I can’t remember what day it was technically, but Scott wore a batman mask practically all day – AND maintained talking in a low, deep, scratchy voice to stay in character. Cracks me up every. single. time. I think about it.

Scott’s laugh. Could hear it / pick it out of a crowd. ANYWHERE.

Every morning when I get into work, I usually play country music.  One morning, after Scott was here for a bit, he messaged me “to whomever picks the music… can we have less Country, please?”  I politely said I usually pick the music right away in the morning cause I like country. His response: “I like country… but when it’s over the top I will reach for my ear bugs… so I would like less…” My response: “I could play Christmas music instead :).”  Needless to say, every morning after this, I would make sure I listened to country music before he got in the office. In honor of him, every morning I can, I will play country music.

Scott hates the color purple.  Because of it, he had a hard time wearing his geeks & creatives shirt cause it was so close to purple.

Scott never told Carrie (his wife), but the first day he got his new car and was driving home, he got pulled over because he was swerving in his lane of traffic.  Truth of the matter was he couldn’t figure out how to change the radio station. The cop was super about the whole ordeal and let him off with a warning.

The entertaining & creative word combinations/creations of his email subject lines. Always dramatic about the creative process, but he had so much brilliance there. Examples: “Shitski! This is as far as I got” – “Scott babble” – “Throwing shit at the wall” – “logo farts” – “blurg!!!” – “meatballs are served…” (in reference to his “meatball surgery” idea combinations).

When I first met Scott, he asked me, “What’s wisnet’s brand?” Knowing that’s a big question and one that’s hard to answer (especially for a prospective employee, I wasn’t even hired, yet!), he just wanted to see what kind of a BS-er he might be dealing with.

I was working on a community project with a group of friends and a couple of us had the opportunity to present at a conference in Madison regarding our project. I didn’t ask him to come since I knew he was busy, but Scott was genuinely interested and wanted nothing but to support me and this presentation. So of course, he was there as our cheerleader and made the day even brighter, just because it was a nice thing to do.

On many occasions when I was having a crappy day or felt I was not contributing enough, Scott would always tell me “I will never lose faith in you, ever!!”

Many times when I would get an email or talk to him, it would start out with a “Hey Buddy!”  Always made me smile.

Scott ALWAYS wanted to do more for our clients. Not to get paid more, but to give more. To do more. Didn’t matter if he was already booked up with projects, he wanted to give each and every client that “lucky strike extra” so their branding could be that much better. Just because.

I was reviewing the schedule for the day and was covering the agenda for a client meeting that was coming up later. I mentioned that we’d have to ask if anyone had to wrap up by a certain time by saying, “We’ll have to see if anyone has a ‘hard out’ and needs to leave or if it can run long.” Either Scott misheard me (that’s my story) or I misspoke and said something other than “out.” Either way, he never let me live that down.

The first time I saw Scott after his heart attack and accident was at our Christmas party at Fat Joe’s.  We had a long hug and one of the first things he jokingly said was “you had to pick a place with stairs?” I guess I deserved that one. 🙂

Last year between Thanksgiving and Christmas,  we started sending anonymous superhero gifts to Scott.  They included a Superman Cape, shirt, Superman socks with their own little capes and a few figurines. He soon figured it was us and vowed to wear his Superman garb after his heart transplant, which he graciously followed through on.

Just last month, when I came to work after my mom died, he didn’t say anything, just walked toward me with his arms out and gave me a big hug. He was a “word man” but he also knew when words just weren’t enough.