How many times has there been a “fire” in your marketing department this year? One of those emergencies where you need to send something out tomorrow, but you have nothing prepared? Well, it happens to all of us marketing humans. When wisnet.com works with you to develop your brand marketing, we give you a booklet […]
Read MoreIt was a daunting task to memorize your company’s “elevator speech.” The idea was you only have the time between the first floor and the lobby to explain your business to a total stranger. Once you hit the lobby either you exchange business cards and have an interested prospect or the two of you go […]
Read More“What we got here is (a) failure to communicate.” — Strother Martin, movie “Cool Hand Luke” You ask your agency to do something creative for your advertising. Why then do they show you something that is so off-base that you scratch your head wondering, “Why weren’t they listening?” Agencies and their clients need to speak […]
Read MoreAs a company, who are you? Sounds easy, but you could probably write a novel describing everything you are. The hard part is telling someone about your company in a short, easy, and memorable way. That is what marketing should do for you. To see how not to do it, all you have to do […]
Read More“You can’t always get what you want, But if you try sometimes, well — You might find that you get what you need.” What is the best way to do marketing for a client? Many agencies work as “all-seeing and all-knowing” gurus of marketing. They tell their clients what they should do and advise them […]
Read MoreIt’s a simple question, really. You could answer with your company name. Done. But the question is really deeper than that. Who are you as a brand? Your brand identity is what differentiates you from your competition. We work with our clients to figure out a truly impactful answer. The real answer that will connect […]
Read MoreWhen we tell people we want to have a three hour branding meeting, many may think we are crazy. “What is so important that we have to meet for that long?” It’s important because it’s all about figuring out “who you are” as a brand. I have had clients say afterwards, “We talk about our […]
Read MoreYou started your business because you had an idea. It may have been how to make better widgets. It may have been stepping outside the norm and creating a new business model. Whatever the case, you did it because your idea was special and different. No one else was like you. Are you doing everything […]
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