It's time for

Fresh and Clean Look for Fit Turf

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Our latest Responsive site to hit the web is the new fitturf.com.

When we met with the great team at Fit Turf, their main objective was to give their site a fresh, modern look and feel. Since a great number of their clients contact them through their website, we knew that they needed the ability to add, edit, and update their content.

We started by adding a blog section to the website. This will allow the team at Fit Turf to post new information, provide tips to their clients, and offer promotions. An “Ask Us a Question” form was added for potential and existing customers to more easily contact Fit Turf online.

Next, it was taken into consideration how easy it is to forget to schedule an appointment by phone, so the ability to schedule an appointment online was implemented. New customers who wish to request a consultation with Fit Turf can now schedule a free evaluation and free estimate.

And lastly, Fit Turf’s testimonials section can now easily be kept up-to-date with the latest comments from their customers.

#WhatAreTheseThings?

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Hashtag is a mashup of “hash” and “tag.” (Hash refers to the # symbol. Tag is the computer system lingo referring to a keyword or term.) They are composed of a pound sign (#), a keyword or keywords, and no spaces.

A hashtag is used to unite specific tweets about particular topics. It’s a way to organize or group together tweets. It becomes part of an overall online conversation.

Currently, Twitter, Google+, and Pinterest are the only platforms supporting the use of hashtags. Checking the “Trending Topics” on Twitter is the easiest method of getting your tweets in front of the eyes of potentially thousands of people. Facebook, however, is still working on incorporating the hashtag.

Other things to know:

  • Hashtags can start anywhere in a tweet.
  • Hashtagged words that become popular are often Trending Topics on Twitter.
  • Hashtags can help save space. With Twitter’s 140 character max, one or two hashtags can convey a longer message.
  • Twitter suggests not using more than 2 hashtags per tweet.
  • They are often used for promotion or to support a trend.
  • Television shows often have an official hashtag associated with their show. (#DuckDynasty, #DWTS, #Glee are just a few examples.) Curious fans are often compelled to look up the hashtag and join the conversation.

Simply Tweeting “Jase from Duck Dynasty cracks me up!” would allow the tweet to be viewed by your followers. Tweeting “Jase from #DuckDynasty cracks me up!” allows the tweet to be viewed by your followers and anyone who uses/follows the hashtag #DuckDynasty.

New CEO/President @ wisnet.com

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Gina, who has been with wisnet.com since 2006, has been doing a great job “co-running” the business with me over the past few years. She has been a great asset to our team – her leadership, drive, inspiration, and motivation have brought her to a stage where I believe she will grow wisnet to new levels. We are lucky to have a person of this caliber to compliment the rest of our very talented web development team. It is a great step forward for Gina and for wisnet.com.

My main focus will be shifting to marketing and consulting with our great clients, so please do not hesitate to contact me at any time.

Our continued mission is to provide our clients outstanding online solutions and extreme customer care.

If you have any challenging projects for Gina, our team is ready to take them on!

Is Pinterest right for my business?

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We have been receiving a lot of questions on whether or not our clients should be using Pinterest to market. If you are a company that sells a visual product (flooring, cabinets, interior decor, food) the answer is – YES! Any visibility/traffic you can gain is always a plus.

I found this fabulous article on how to setup a Business Pinterest page.

Just released from Pinterest, you can also check out their analytics to see how much your website is being pinned. You must first verify your website (which we can help with), but after that you have access to invaluable stats to ensure your efforts are paying off.

Please let us know if you have any questions – we are here to help!

Taking a walk around the world!

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The team at wisnet has a “Spring” in their step!

Starting April 1st, the team will begin their trek around the world. At the end of every week, each team member turns in a tally of their miles walked.

The first leg of our journey begins in Fond du Lac, WI and will continue through Milwaukee until we hit Chicago and Route 66.

Be sure to check back to see where we are in the world!