Twitter brings people together


I would never pretend that I am a twitter fanatic. In fact, I have been the complete opposite for years. This is an embarrasing thing to admit when you are in the ‘biz’, but as if updating and reading facebook hasn’t taken away enough hours of my life – how do I jump on another social network? Well, it wasn’t until this weekend that I got it.. I understand it.. I experienced the power of Twitter.

This past weekend I attended a conference in Madison that brought together some of the brightest, inspiring developers from around the country (and by developers I mean those geeky people that are rockstars at coding websites and applications). They already knew what Twitter could do….

As I sat back in my seat watching the conference, I started noticing people on Twitter. So I jumped on the bandwagon to check it out. As I started reading through some of the tweets referencing #uxmad and @uxmad, I began to realize that not only was I watching the speakers in front of my eyes, I was reading about how my fellow conference-goers felt about a topic, what they took away from it, and amusing anecdotes. So on July 21, 2012 – I tweeted my 10th tweet ever. And suddenly I realized I wanted to learn more and be more engaged in the event.

Twitter improved my experience with UX Madison – suddenly I didn’t just feel like a spectator. I know there are a lot of us out there that still have no idea what we are doing with Twitter (I will remain one of them). But we never learned how to ride a bike until we started, right? I can’t promise I am an expert tweeter or that I will continue doing it, but I can promise you that the process of learning it will be so much more enjoyable if you jump on board with me 🙂 And if that doesn’t work – well, there is always the ‘next best thing out there’. Follow me @ginapopp

Mobile Phone Era


If you observe a large group of people in a public area, chances are you’ll see a lot of them with phones. In fact, one fifth of Americans access the web from a mobile phone each day.

Mobile devices make it easy and convenient for us to talk, text, watch videos, search the internet and so much more at home or on the go. With that, it is no surprise that the number of mobile devices being used to access the internet are continuing to grow.

Mobile devices not only give us more access, but combine additional tools that allow us to interact in ways our desktops never could; click-to-call and location based searches are prime examples of that.

  • In 2012, the U.S. saw a 55% increase in smartphone subscriptions to make for 98 million smartphone subscribers, representing nearly 42% of all U.S. mobile users.
  • In 2011, there were 835 million smartphone users, 5.6 billion feature phone users
  • 64% of mobile phone time is spent on apps
  • Mobile content and access had revenues of $39.17 billion in 2011, up 27.8% from 2010. Of that $39.17 billion, business accounted for 58% of the total and consumer for 42%.
  • 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site

Americans are adapting to the ever-changing web world and keeping up with the mobile device trend. Make sure your business is prepared to serve your customers with a mobile-friendly website. This will help to make searching your site more convenient for your customers and more beneficial for your business.

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