Pinteresting Stuff for Your Business.


Previously I shared with you what Pinterest is. It’s visual, very easy to use and quite frankly, addictive! Now I’m sharing with you how your business could benefit using Pinterest.

Pinterest offers a range of ways to market your company to a new audience. The goal is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads.

Utilizing Pinterest is a great way to test initial interest and response on a topic or idea. Share with the groups of pinners to get your product, service, or idea out to the right audience for the initial feedback that could help make your goods great!

One company embracing Social Media and sharing relevant content to their customers (existing and potential), is Drexel Incoroporated. Their portfolio is visually appealing and proves that they may not offer artsy products, but they have found a strategy that works for their line of business. They are able to anticipate what will draw people to pin or re-pin their line of prodcuts.

All posted images contain backlinks to the original site, which is great for SEO. You’re also showing your customers and potential clients the value you’re providing them.

So far I’ve covered the basics of Pinterest, and how your business can benefit by using Pinterest. Coming soon I’ll be sharing how you can add the ‘Pin It’ button to your website. Stay tuned!

Want to make your brochures available online?


We came across this awesome tool that makes viewing brochures online WAY more enjoyable. This software allows us to take any PDF that you may have into a page flipping – social sharing – printing – lean, mean online viewing machine! See an example here:

Web Developer I/User Interface


Founded in 1996, is a multi-faceted, full service web hosting and development company that works with small to medium sized businesses throughout the U.S. and focuses on many industries including tourism, print, real estate, government, and healthcare. offers a friendly and fun work environment in beautiful Fond du Lac, WI – on the shores of Lake Winnebago and centrally located between Wisconsin’s largest metropolitan areas (Madison, Milwaukee, Appleton, and Green Bay). team members work in a state-of-the-art building constructed in 2012 specifically for The office is casual and fun, yet focused; and features generous work areas, an employee café, exercise room, shower, and entertainment area. Casual dress (including shorts) and active lifestyles are encouraged. encourages collaborative development and mentorship, and welcomes driven individuals of all experience levels.

Job Level: Internship Co-op Entry Level Intermediate Expert Clerical Management

Reports to: Project Manager

Hours: Full time, 8a-5p, M-F UI developers are expected to possess a basic understanding of web development techniques and vocabulary. This position supports the programming needs of project teams and may work with and be mentored by multiple experienced Web Developers. Accomplished UI developers employees have the opportunity to develop their skills and earn a position on a dedicated project team as a Web Developer II (database and logic programmer). This is a dynamic position and as a result, job responsibilities are fluid and can expect to change to meet organizational goals and objectives.

  • Author HTML code and proprietary scripting logic
  • Support web applications and websites
  • Follow coding standards and best practices
  • Test to ensure code performs reliably; runs securely; uses appropriate bandwidth and client-side resources; and is self documenting in its clarity and format
  • Stay abreast of trends and new products and services in the Information Technology industry
  • Be able to quickly gain the necessary skills to effectively utilize the technology to produce a solution. Self development may include online research, independent study of books, evaluating various third-party products or tools, and exploration.
  • Handle day-to-day tasks and miscellaneous issues
  • All other duties or projects as assigned
  • Understanding of dynamic or active Web content
  • Experience with HTML, CSS, JavaScript, server-side scripting language, basic database structures
  • Adherence to semantic, standards-compliant HTML
  • Problem solving skills
  • Must be a self-starter and able to work independently
  • Willingness to learn and become proficient with proprietary development language
  • Proven ability to work in a team-oriented environment and to actively participate in team discussions involving both programmers and clients
  • Experience with HTML5, CSS3, jQuery, XML, PHP, MySQL, AJAX
  • Bachelors degree in Computer Science, technical degree in related field(s), or similar education
  • Knowledge of Usability, and Information Architecture theory and practice
  • Google Apps experience
  • Responsive Design knowledge
  • SEO experience
  • Mobile website development experience

Salary / Hourly Rate Range: Competitive. Tell us what you’re worth.

  • Small company experiencing exciting growth
  • SIMPLE retirement fund with 3% salary match
  • Health insurance package
  • Very flexible paid vacations (time away from is just an important as your time here)
  • On-site café
  • On-site exercise area
  • Proximity to restaurants, convenience stores, and grocery; seconds from Highways 41 and 151

Application Information: Send cover letter and resume to

How long does a new website design take?


This is one of the most common questions I get when initially meeting with a client, typically followed by ‘How much is it going to cost?’. There are a ton of variables that go into the typical development time.

From start to finish we usually like to estimate around 3-4 months. But that doesn’t mean it couldn’t be done in 3 weeks either. This allows for roughly a month of design concept approval. A month to convert over your content into the living, breathing website. And the last month for us to setup the editor so you can maintain those frequently changing pieces on your own. However, there is a lot that can either excel or decel that process.
The better outlined/planned the project is from the start – the more smoothly the entire project will go. Good thing you have wisnet to help you take care of this part 🙂
We all know that whenever a committee of people is involved things are going to take a little longer to get everyone on the same page. Everyone has their different preferences/ideas. Properly managing these into one consistent vision ensures the project keeps moving along.
One of the hardest processes during the website creation process is coming up with content for the new website. You now see this amazing concept, but the puzzle needs to be completed by having really amazing content also. This is one of the most important steps, but has the potential to slow the project down a bit.
We have often been told that we must have millions of little mice running on this end – because we are always on top of everything that comes our way. One of my most famous quotes is ‘We will work as quickly as you can!’

So, what “About Us”?


Recently we’ve had the pleasure of adding a few new faces around the office. While adding their bios to our team page, it felt like the right time to share with you the importance of this page.

In any industry where people behind a company are as important as the company itself, you’re likely to find a team page. These pages are a great addition to any site where human contact is an important part of the industry. It adds personalization and value to the company.
A bio is often the first impression your personal brand makes on a potential client. (and we all know how lasting first impressions are!) People want to do business with people they know and like. People don’t just want to know what your company does, they also want to know who they will be working with. When someone gets a glimpse into your background, expertise and personal life, you become a real human being to them. This is important because people will trust people they know and respect more than they will a nameless, faceless company.

If your site is lacking personality, or if you’re ready to share the faces behind the company, let wisnet help put together your team page today!

Pinterest- In it to “Pin It”!


After hearing that Pinterest has passed YouTube, Reddit, Google+, LinkedIn, and MySpace combined in terms of total referral traffic, I had to see what all the buzz was about. After signing up only a few weeks ago, I can say I’m officially addicted to the latest trend!

Pinterest allows you to pin and post content, allowing you to organize and share all the beautiful things you find on the web. People are using this tool to visually inspire and share interests. Uses go from decorating homes (this includes you, Gina), to finding and sharing new recipes, to sharing info from blogs. Think of it as a virtual pinboard.
At Pinterest I was able to search by category or use the search box, then browse the new pins being posted. I can share my boards with other users and their friends. I can also share the pins on Facebook.
A pin is an image added to Pinterest. It can be added from a website using the ‘Pin It’ button or uploaded from images on your computer. You can select which board you want to place the pin on and add a caption describing what it is.

One of the easiest things to do on Pinterest is to ‘repin’. While browsing different catagories that I’ve liked, I’ve repinned 36 pins by other people. All pins will take me to the original website where it came from.
A board is a set of unlimited pins on any topic. Currently I have boards such as “Things I love…” “Home Ideas” “Recipes” and “Bucket List”.

So everything that I have that I’d like to do on my bucket list I have pinned under my “Bucket List” board. This allows me to visually see Rock ‘Language Troll’, Norway (which leaves me breathless and gives me butterflies in the stomach when looking at it!)
Now that I’ve piqued your interest, head on over to Start pinning your interests and sharing with the world of Pinterest! Our next few articles about Pinterest will include setting up your profile, benefits to using Pinterest as a business, and adding the ‘Pin It’ button.