Announcing the Launch of the Silica Appliance and Electronics’ New Website

Archive is pleased to announce the launch of the new Silica Appliance and Electronics’ website: applied industry’s best practices to develop a fresh and contemporary website to position Silica as a leader in electronics, appliances, and custom installation.

Screenshot of the new design for Silica Appliance and Electronics.Screenshot of the new design for Silica Appliance and Electronics.

Silica Appliance and Electronics is conveniently located in Fond du Lac and Beaver Dam (Wisconsin) and offers competitive pricing (with big-box retailers) on many brand name electronics and appliances. Silica has been around since 1922 and many team members have been working for Silica for more than 10 to 20 years!’s creative and interface guru’s designed the visually-appealing Silica Appliance and Electronics’ website to be user-friendly and have a modern appeal. Since Silica has a good reputation for experience and employee retention, team photos were placed throughout the website. Links to Facebook and Twitter, along with satisfaction forms were added to get input from clientele.

Silica's new website is filled with photographs of the team.Silica’s new website is filled with photographs of the team.

Silica Appliance and Electronics will certainly benefit from the new site in the form of increased exposure on search engines, new business, and inquires about products and services.

Some of the various features of the new website include:

  • Fresh design and a modern look and feel.
  • Interactive slider on homepage.
  • Easy-to-use and navigation
  • Optimized for placement on search engines.
  • Quick access to modify rebates and weekly advertising specials.
  • Team experts can easily provide answers to submitted questions.
  • Implemented third party XML product feed.
  • Importing images from Google Picasa for photo galleries.
  • Google Analytics Setup and Installation
  • BLASTnewsletters email marketing campaign software.

Currently, is providing hosting, email services, email marketing, consulting, and ongoing maintenance for Silica and their team members.

Visit Silica Appliance and Electronics!

Using Your Picasa Album On Your Website


Picasa has become one of the largest and most popular online photo album websites available. Many of the same users that have photos housed on Picasa more than likely have a website that they could easily use these photos on. Why would you want to upload photos to Picasa and then turn around and go through the exact same process with your website? The easiest and most logical way to do this would be to let Picasa do the work! Simply house your photos on Picasa and have the website reference those albums. The brilliant minds here at Wisnet have figured out a way to make this possible. Follow along below to have your Picasa albums show up on your website!

*You will want to complete the following steps in Internet Explorer if at all possible.

Step 1: Login to Picasa

Go to and sign in with your Google account. It’s important to remember that if you have Gmail you can use that login and password to access Picasa. If you aren’t already familiar with how to use Picasa there is a fantastic article previously written right here.

Step 2: Organization

You will want to make sure that you have your Picasa albums organized in the same fashion that you want the pictures to show up on your website. The logic can go to Picasa and select the pictures but it can’t determine which order to show them in! Navigate to the album that you are going to reference and prep it so it’s ready to be imported. Keep the gallery open when you complete this step.

Step 3: RSS

This is where you will benefit from using Internet Explorer (you did do that right?). Internet Explorer loads RSS feeds differently from other browsers and, as you can tell by the title of this step, this is precisely what we’ll be doing here. When you’re in the album that you want to import you should see an ‘RSS’ link in the right column. Click on this link.

Step 4: Obtain Link

After you click on that link you should be directed to a page with a yellow bar across the top and a ‘summary’ of the photos running down the page. If you look at the link in Internet Explorer’s navigation bar it should be similar to this:

xxxx (insert example link here)

You will need to copy this link.

Step 5: Easy Site Editor

The link in the previous step that you copied is the link that you will need to copy and paste into the PicasaURL field that we supplied you with in Easy Site Editor. As soon as you have the link in the table and click save your photos should show up!


At we can help you add photo galleries to your website that require minimal maintenance. As a matter of fact, we can put photo galleries on your website that require nothing more than for you to store pictures on a site that you may already be doing! If you’d like to add this feature to your site don’t hesitate to give us a call. As you can see, it’s quite easy!