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BLASTauthor: How To

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After logging into your wisnetONE Client Login, point to WEBSITE TOOLS in the upper-left of the screen. Click on BLASTauthor in the list that appears under WEBSITE TOOLS.

To start writing your first article, select the Add new article button.

For paragraph 1, you will have a picture of a camera on the right side of the paragraph title bar (grey colored), a Subheading title box, and the body of the paragraph marked add paragraph text. The Subheading title box is optional, but if you would like to title your paragraphs, click here and type in the name. To start writing your article, click the add paragraph text box.

Since we’re learning how to use BLASTauthor, type some random text into the text box. It works similarly to Microsoft Word, and the Paragraph Editor will appear under the text box.

When you are done typing in your paragraph, click the Save icon in the lower-right side. It’s important to save your paragraphs after you type them to ensure they will be kept before moving on to the next paragraph.

To add a new paragraph, select the + Add another paragraph button.

Once you are done writing your article, it’s time to publish it! Since this is a test, you may not want to actually upload this to your site, but here are the steps you would need to follow. Under the Publish box on the right-side of the screen, there will be a Save Article button and a Publish Article button under it. I recommend saving the article first before publishing since that will take into account anything you have added to your article since you last saved. It will then save the article as a draft.

Click the Publish Article button. You will have the choice to either publish it immediately to your website, or on a specific date in the future. If you want to have it publish on December 20th at 12 midnight, you can modify the date to reflect that through the drop-down lists and typing in the relevant information. Normally, you would then select the Publish Article button to initiate the article upload.

Automatically, Post Blog Articles to Facebook and Twitter Using HootSuite

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Socializing on Facebook and Twitter is an important facet of social marketing. Personal interaction with fans aid in developing long-lasting relationships while automation tends to feel impersonal. There are times when automation will work well – and leave extra time available for writing noteworthy articles; and you know – more time socializing. HootSuite provides an ingenious feature that routinely submits articles to Facebook and Twitter automatically. This tutorial will provide steps for connecting an RSS feed to HootSuite, and automating it with Facebook and Twitter. If you give a Hoot, grab a perch and stick around.

Connect Twitter and Facebook

First, you must have Facebook and Twitter connected to HootSuite. If not, read How to Connect Twitter and Facebook to HootSuite.

Step 1: Login into HootSuite.

If not already logged in, visit hootsuite.com. The login form is found on the top right.

Step 2: Go to RSS/Atom

Once logged in, click on the owl on the top left. The drop-down menu will appear. Go to Settings and then RSS/Atom.

Step 3: RSS/Atom

The Settings dashboard for RSS/Atom will appear. Click Add New Feed.

When the Settings dashboard appears, for RSS and Atom, click Add New Feed.When the Settings dashboard appears, for RSS and Atom, click Add New Feed.

Step 4: Edit Feed

Then the Edit Feed dashboard will appear. The Edit Feed dashboard has a few nifty features including the ability to check for new posts every hour, post multiple tweets at a time, and select multiple profiles.

Review the available options from the Add RSS / Atom Feed dashboard. Review the available options from the Add RSS / Atom Feed dashboard.

Step 5: RSS feed…

Most sites have an RSS feed. To find it, look for the RSS feed icon on your site. If your site does not have one, it’s best to contact your web developer.

Find the RSS feed icon on your website.Find the RSS feed icon on your website.

Step 6: Grab the URL.

After successfully finding the RSS feed copy the web address.

Highlight the RSS feed ULR, right-click, and then choose copy.Highlight the RSS feed URL, right-click, and then choose copy.

Step 7: Add the URL of the RSS feed.

After copying the URL past it in the field for ‘Feed URL’.

Add the web address to the Feed URL field.Add the web address to the Feed URL field.

Step 8: Check this feed for new posts every…

Often times there are numerous daily updates to an RSS feed. If set to hour, HootSuite will post to Facebook and Twitter every hour – unless there isn’t anything new. You can change the settings to 24, 12, 6, 3, 2 or hourly.

Step 9: When new posts are found, tweet up to…

HootSuite can publish a maximum of 5 posts per cycle to Twitter. It might be the same for Facebook – but if your settings push 5 posts every hour than you’re an amazing blogger; or not socializing!

Step 10: Include some post text…

This is optional. At times, the title of the article isn’t sufficient enough to give readers an idea what it is about. HootSuite will add addition text, from the article, to the tweet. In some cases it might make the tweet look cluttered, so use it wisely.

Step 11: Prepend text…

Here you are provided the opportunity to add prepared text to each post. Before each tweet you could say ‘New Blog Posts’ or ‘News Update’ – but be aware that Twitter only has room for 140 characters max.

Step 12: Profiles to send from…

Before saving, you must choose at least one profile. The profiles might be difficult to distinguish between. Look closely for the Twitter or Facebook icon. Click the profile needed and a green checkmark will appear.

HootSuite can post to an individual profile or all of them.HootSuite can post to an individual profile or all of them.

Step 12. Save

Click Save Feed.

Click Save Feed to complete the setup.Click ‘Save Feed’ to complete the setup.

Finished!

You may now leap from your perch and soar with the eagles. Congratulations!

When completed, the feed will appear on the Settings dashboard.When completed, the feed will appear on the Settings dashboard.

How will it appear on Facebook?

Within a short time after publishing an article to your blog, HootSuite will post it to Facebook. A tiny image of an owl will appear below the post. In addition, an Owly (ow.ly) web address will appear – which links to the article on your blog.

How HootSuite will appear on Facebook.How HootSuite will appear on Facebook.

How will it appear on Twitter?

Shortly after HootSuite notices the new article it will appear on Twitter. Below the tweet, in light grey, you will see ‘via HootSuite’. Then you know it was successfully posted from HootSuite.

How HootSuite wil appear on Twitter.How HootSuite wil appear on Twitter.

Conclusion

This concludes our tutorial on using HootSuite to automatically submit posts to Facebook and Twitter. At times, automation can be cold and unfriendly; but in this situation, it’s a win-win for both you and your fans. Now you can reclaim lost time and build a better relationship with the fans that were neglected. Good luck!

The Difference Between Paragraph and Advanced Editor

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With the launch of our new BLASTauthor (beta) we want to introduce two new features to help when authoring articles – the paragraph and advanced editor. The paragraph editor is useful for creating content that is easily ‘scannable’ by readers. The advanced editor gives authors the freedom to create their own style (format) for the layout of articles. Stick around as we explain the differences between the two editors.

Subheadings, paragraphs, bullets, bold, images…

Most readers have little patience and are far more likely to skim through an article. Subheadings, bullet points, short paragraphs, and bold-faced text give the eye something to ‘grab’ onto as it scans the article.

The paragraph editor is a good starting point for non-savvy authors as well as experts. You can easily add a paragraph, subheading, and photo. If needed, you can style text with bold, italics, and bullets. Not every paragraph needs a subheading – use it sparingly to adhere to a simple layout – and readers with short attention spans! 😀

In the image below, notice the basic features for the paragraph editor – bold, italics, bullets, numbers, links, and an undo button. That’s it! Wow, so simple!

View of the paragraph editor built into BLASTauthor.View of the paragraph editor built into BLASTauthor.

Now, let’s take a look at the advanced editor…

The advanced editor is ideal for seasoned pros or those whose time is limited. We imagined authors wanting to cut-and-paste from Microsoft Word – and call it a day. The advanced editor will leave the format intact; the way it was copied. In contrast, the basic editor will remove all formatting including breaks (returns), colors, font-sizes, etc.

Features included with advanced editor…

The advanced editor includes everything: breaks (returns), copy and paste from Word without losing format, colors, fonts, font sizes, bullets, tables and much more. Take a look at the screenshot below.

A view of the advanced editor plugin built into BLASTauthor.A view of the advanced editor plugin built into BLASTauthor.

What we do…

Here at wisnet.com, most of our articles are written using the paragraph editor. Occasionally, we need to use the advanced editor. The good news is BLASTauthor will allow switching between the two of them. Then you can decide which format is best for each article.

Conclusion

BLASTauthor’s paragraph editor helps new authors format content for electronic readers who prefer to skim content. More sophisticated features are available through the advanced editor. Whichever way is chosen, you will find BLASTauthor to be an easy and effective tool to publish articles to your site or blog.

Three-Column View: Now in wisnet.com Webmail

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With monitors getting wider and laptops/netbooks becoming more prevalent, we’re excited to introduce our latest wisnet.com Webmail feature: Three-Column View. Now, users with limited vertical space can quickly read more of their email messages without scrolling. This new feature is LIVE now – so give it a try.

To enable Three-Column View:

> Navigate to your Settings
> Your first tab is General Settings
> Email Options > Set Preview Pane: Right.

Screenshot of the three-column view.Screenshot of the three-column view.

Top 5 New Features in Outlook 2010

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Microsoft has released the new Outlook 2010, and it is loaded with new features and improvements that will make managing your email, calendar, and social connections a breeze. Try out the interactive tour and see what’s new!

Outlook Interactive TourClick here for the Outlook Interactive Tour

1. Multiple Accounts

Now you can send and receive through multiple accounts including Hotmail, Gmail, or just about any provider. It even supports multiple Exchange accounts.

2. Easy Scheduling

With just one click, schedule a meeting based on the email that you are viewing. Sharing calendars and requesting a shared calendar are simple tasks with new collaboration options. You can compare busy/free times at a glance with the new Schedule View that displays multiple calendars horizontally.

3. Conversation View

Easily structure your overwhelming inbox into categories and subject based email chains. With one click, you can review all the emails, whether sent or received, on any subject topic.

4. Social Network Connections

You can stop switching between a ton of different social networking clients and websites. Outlook can now be connected directly to multiple social accounts, including Facebook and LinkedIn.

5. User Summaries

By clicking on the picture or icon of a user from within an email, you can rapidly review emails and attachments that they have sent you and meetings they have with you.

Great News from Google Place Page – Review Responses

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Yesterday, Google released a new feature that gives Place Page owners the ability to respond to reviews. Every business has the opportunity to be listed on Google Maps and Google’s 7-pack. Unfortunately, only around 7 to 10 businesses will make it to the first page of the results. Those with reviews, good or bad, have a greater chance of being seen. Now you have that opportunity to respond to them! Your professional response to these reviews can build strong relationships – or ruin them. Let’s take a look at this new feature along with a few suggestions on responding to reviews.

An example response to a review on Google Places. Image provided by Google. An example response to a review on Google Places. Image provided by Google.

Three areas where reviews appear…

When searching Google, searchers have three opportunities to see reviews – 7-Pack, Google Maps, and the 1-pack located below the listing. Let’s find out a little more about them…

Google 7-pack

Most Google searchers are familiar with Google’s 7-pack. When specifying a city or location, it will appear above the organic listings. If your listing is located here, you’re in good shape – for now. A few poor reviews and you may wish Google never existed. On the following screenshot, notice how the 7-Pack shows the quantity of reviews. If clicked, the searcher will be taken to the Google Places page where they can read the reviews in full detail.

Google’s 7-pack links to reviews. Google’s 7-pack links to reviews.

Google Maps

Google maps is a very a well-known tool, and with the growth of mobile devices it is becoming ever more popular. When searching for ‘dining in Fond du Lac’ about ten listings appear. Most restaurants have reviews and Google chooses which review to use along with the listing. In addition, there is a link to go to the Places page to read all the reviews.

Reviews are front and center on Google Maps.Reviews are front and center on Google Maps.

Google 1-pack…

When searching Google for a specific company, the 1-pack might appear below the listing. It includes a map, address, hours, reviews and a link to the Places page. If, for example, a searcher is getting directions, what would they think when a poor review appears? Now might be the time to search for your company!

Reviews might appear when searching for a company on Googles SERP.Reviews might appear when searching for a company on Google’s SERP.

How to respond to reviews…

First, if the review is not from Google Maps, you will not be able to respond within Google Places. You will need to go to the corresponding site and respond there – if possible. I recommend focusing on the Google reviews because they will appear on your Google Places page.

A review appearing on Google Places Page but located at a different website.A review appearing on Google Places Page but located at a different website.

Step 1: Responding to a review…

Log into your Google Account and then go to www.google.com/local/add/businessCenter.

Step 2: Google Places Dashboard…

After the Dashboard appears, click See your listing on Google Maps.

Click See your listing on Google Maps to view your listing.Click ‘See your listing on Google Maps’ to view your listing.

Step 3: Find the reviews…

Once at the Places page, scroll down to find the reviews.

On the Google Places Page Scroll down to see reviews.On the Google Places Page Scroll down to see reviews.

Step 4: Respond…

Below the review, click Respond publicly as the owner.

Click Respond publicly as the owner.Click ‘Respond publicly as the owner’.

Wait! Read the policies…

Before writing a response review Google’s policies. Comment Posting Policy

…and a word from Google…

Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more. Both positive and negative feedback can be good for your business and help it grow (even though it’s sometimes hard to hear). By responding, you can build stronger relationships with existing and prospective customers. For example, a thoughtful response acknowledging a problem and offering a solution can often turn a customer who had an initially negative experience into a raving supporter. A simple thank you or a personal message can further reinforce a positive experience. Ultimately, business owner responses give you the opportunity to learn what you do well, what you can do better, and show your customers that you’re listening. – Google

…and a word from team member Jody…

I think it’s very important when an owner responds to a review, that they don’t let their emotions dictate what they write. Constructive answers to concerns are the best. – Jody | wisnet.com team member

Step 5: Publish…

When ready to respond publicly, click Publish.

Write your response and then click Publish.Write your response and then click Publish.

Conclusion

Hopefully this is your first step towards understanding how reviews work as well as a tool for dealing with them. Responding to criticism is a double edge sword and can cause many more problems than it solves. Hiring a PR spin artist (also known as a copywriter) should be considered. Either way, one unsatisfactory or erroneous review today can stifle business for many years to come – therefore always respond. Good luck!