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Setting up Google Analytics

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Once Google Analytics is configured and installed your company will be provided with a wide array of helpful analytics. With detailed information decisions can be made to make improvements with your online and offline marketing campaigns.

Step 1 – Create an Account

The first step is to create an account within Google Accounts. When here, it’s recommended to use your professional email account provided by your hosting company. You do not need a Google gmail account to register with Google. Create a Google Account.

Google Account registration screen.Google Account registration screen.

Step 2 – Contact your Website Team

Most likely you are running your own business and want the professionals to enable and configure analytics. Contact your website team and request they setup Google Analytics. This will take anywhere from an hour to a couple hours to install. It will depend on the size and complexity of your site.

Make sure to provide the team your email address that was registered with Google.

Step 3 – Log into Google Analytics

Wait until the website team has notified you that the account has been setup and configured. Then log into Google Analytics using www.google.com/analytics/. After logging in choose your account and then it will take you to the Dashboard.

Look for Google Analytics in your Google Account.Look for Google Analytics in your Google Account.

Step 4 – Have a look around.

Once logged in there will be much information to take in. Be patient, look around. Come back and visit analytics every day until you are comfortable with it. Use the Help Resources, on the bottom left, to find valuable information. Contact the website team to get a better understanding.

Help Resources provides helpful information to learn more about Google Analytics.Help Resources provides helpful information to learn more about Google Analytics.

Conclusion

Google Analytics is one of the most detailed analytics systems available. Although a few hours are invested in installing and configuring this free tool will be worth it. In conjunction with print, newspaper, radio and online advertising campaigns analytics is a great tool to make sure your marketing efforts are paying off.

Introduction to Google Analytics

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Google Analytics provides detailed information about your websites visitors, such as how they found your site, what pages are most popular, and much more. With too many features to mention in one article we will provide a brief introduction, screenshots, and then directions to log into your analytics account.

Google Analytics Dashboard

When logging into Google Analytics one of the first screens that you see is the Dashboard. The Dashboard provides a brief overview including visits, pages per visit, average time on the site, search engine traffic and most popular pages.

Screenshot of Google Analytics DashboardScreenshot of Google Analytics Dashboard

Visitors Overview

Perusing to the left side of the dashboard you’ll see additional options including information about Visitors. This consists of details about trending, loyalty, browsers used, monitor screen resolution and more. One feature that stands out is the Map Overlay. Within here is a layout of the world, your country and then state. When mousing over a state it displays the amount of visits in the last 30 days.

Map Overlay indicates 11,045 visitors came from Wisconsin in the last 30 daysMap Overlay indicates 11,045 visitors came from Wisconsin in the last 30 days.

Traffic Sources

Navigating your mouse back to the left navigation you will see another category called Traffic Sources. Traffic Sources include four popular analytic reports: 1. Direct Traffic are visitors that typed your web address in the browser or selected your site from their favorites. 2. Referring Sites are visitors that clicked on a link from another website to get to yours. 3. Search Engines or visitors that found your company website using a search engine. 4. Keywords are words typed into a search engine. Then from there they clicked on your listing to visit your site.

Graph indicating that a majority of their traffic is from Direct Traffic.Graph indicating that a majority of their traffic is from Direct Traffic.

Content

On the lower part of the left navigation is the Content category. Here you can view your most popular pages. In addition, Google Analytics lists which pages brought in the most page views and from which pages most visitors left.

Screenshot of Google Analytics Content OverviewScreenshot of Google Analytics Content Overview

Procedures for Setting up Google Analytics

Once Google Analytics is configured and installed your company will be provided with a wide array of helpful analytics. With detailed information decisions can be made to make positive improvements with your online and offline marketing campaign. Continue to the article Setting up Google Analytics for more information.

Merry Christmas from the team at wisnet.com!

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The team at wisnet.com wants to wish all or our clients, friends and family a merry and joyous Christmas! We have produced a couple short family-friendly videos for you to enjoy. Feel free to sing along and forward them to your friends and family.

Custom 404 Pages – File Not Found

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Here is the scenario. Your website consists of numerous pages that have been around for many years. Recently a few of your products have been discontinued and these pages need to be deleted. By removing these pages the navigation will be updated so visitors don’t accidently go to non-existing pages. But what happens to all the other websites and search engines that link to these old pages? The solution is a custom 404 page.

404 Custom Pages

Continuing with the scenario, let’s say thousands of websites link to the following web address… www.wisnet.com/jinglebells/. In addition, Google, Yahoo and Bing bring in many visitors to this page. Your company decided to discontinue making jingle bells. Therefore you don’t want to advertise old products that are nonexistent. What will happen when visitors reach this page? Will it be a boring, non-informative page that doesn’t provide any information but ‘404 – File or directory not found’? Or should it be interesting, helpful, and maybe fun? Could it reflect your brand or identity and maybe give them some direction as to where to go next? Then a custom 404 page is the answer.

An example of a 404 error.An example of a 404 error.

Custom Designed 404 Page to the Rescue

Keep your visitors engaged with an attractive and informative page. Here they should easily be able to navigate back to the previous page. The page could also show related information and keep them engaged to stay longer on your site. A simple example of a custom 404 page is to build in the error code within the design of your site. In the example below the visitor is aware of the error and has the opportunity to click on navigation buttons to proceed further into site.

Ferris Consulting is using a standard and helpful 404 page.Ferris Consulting is using a standard and helpful 404 page.

404 with a little style…

Now that you understand what a 404 page is meant for don’t you feel a little geeky? The history of the 404 page can transfer you to the kingdom of geekdom if you dare to read. Recently, with the launch of wisnet.com’s new website, 404 custom pages were needed as much of the original content was removed from the website. They decided to embed the 404 error within the new site design to clearly tell visitors that what they are looking for can not be found. In addition, a fun twist was added to make the page more appealing. Go ahead and check it out for yourself.

wisnet.com’s custom 404 page.wisnet.com’s custom 404 page.

Conclusion

What may look like a useless page is a marketing tool and if used properly can enhance the experience when visiting your site. Your popular articles, products and pages can be added to the 404 page to direct visitors to other parts of the site. Plus, an interesting and fun comment or photograph can boost your image respectively.

New Features in BLASTnewsletters!

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Over the weekend, we made a few updates to the BLASTnewsletters platform. The upgrades include speed increases, email address quick search, a few bug updates, and the big releases – Simple Survey and Dynamic Content!

Surveys & Feedback Forms

Use the drag and drop editor to quickly create a completely customized a survey then link to it in your email or autoresponder and blast it out to your list. BLASTnewsletters allows you to easily add a link to this survey or feedback form in any of your newsletters. Results for each survey are available for viewing or export. If you would like to activate Simple Survey, drop us an email, and we will activate this for your account right away.

Drag and drop survey designer added to Blastnewsletters.Drag and drop survey designer added to Blastnewsletters.

Additional survey settings include a field for displaying your logo and how to respond to the survey when it is complete. Error messages can be customized to be more appealing and helpful.

Upload your logo and included it with your survey.Upload your logo and included it with your survey.

Dynamic Content Blocks

The Dynamic Content addition allows you to personalize a section of your email message based on custom field values. This allows you to customize a newsletter to individual subscribers based on information in their provide.

Creating a content block to use with your email newsletter.Creating a content block to use with your email newsletter.

Once content blocks have been created they can be easily inserted within the email newsletter.

Easily insert dynamic content tags .Easily insert dynamic content tags.

Conclusion

Great new features have been updated to the latest version of BLASTnewsletters. Find out more information by going to www.blastnewsletters.com or contact the team.

Mashing Flickr, Facebook & Your Blog

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Flickr.com is an exceptional tool for managing photographs and digital images. If used properly it can assist with marketing by bringing visibility to your products, services and company. But did you know that combining, or mashing, Flickr with your blog, website and even Facebook will save time while marketing?

Why Flickr for your business?

Flickr allows you to upload, tag, organize and share photos and digital images with clients, vendors, associates and whomever you choose. Within Flickr you can promote your brand, products, and services to an online community. Tools are available to crop, fix and edit photographs while visitors can comment on the photos to add more appeal.

wisnet.com, LLC’s photostream on Flickr.wisnet.com, LLC’s photostream on Flickr.

Flickr and your Blog…

Imagine how much time it would take to upload, categorize, and tag photographs separately on your blog and Flickr? We would call that double-entry – and that’s no fun! To reduce the time spent administrating a photo gallery Flickr would come in handy for hosting the photographs. Then, with cut-and-paste code from Flickr the photostream can be embedded into your site. Some designs will require custom coding such as the Flickr gallery located on www.wisnet.com/noteworthy/. No matter which way is chosen reducing double-entry while receiving twice the exposure is ideal for marketing and branding.

Flickr photostream embedded in Noteworthy.Flickr photostream embedded in Noteworthy.

Flickr and Facebook Fan Page…

The ball starts rolling after photographs are uploaded. Facebook applications are available that will feed the images from Flickr onto your Facebook Fan Page. Once an application is installed it is pretty much set to go. Photographs on your Facebook Fan Page is a great addition when social networking is including in your marketing campaign.

A view of the Facebook Fan Page for wisnet.com.A view of the Facebook Fan Page for wisnet.com.

Conclusion

Utilize Flickr to save time by uploading, categorizing and tagging photographs and images from within one control panel. Then use it to feed photographs to your blog, website, and Facebook. Then on top of that Flickr itself will help promote the photographs. You could say you struck three birds with one stone.

Spread the word – wisnet.com is hiring!

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wisnet.com, LLC is in the process of expanding our team and is looking for a bright and talented individual for our customer care representative position.

About wisnet.com, LLC

wisnet.com, LLC is a multi-faceted, full service web hosting and development company. We work with small to medium sized businesses such as the tourism industry, print shops, real estate agencies, government, and healthcare facilities.

Since 1996, wisnet.com has created a firm reputation reinforced by high quality service, dynamic websites and noteworthy products.

Position Description:

  • With a thorough knowledge of email setup and troubleshooting, including previous customer care experience, this person will work closely with our clients to ensure that their issues are resolved.

Job Responsibilities

  • Professionally handle incoming requests from customers and ensure that issues are resolved both promptly and accurately.
  • Thoroughly and efficiently gather customer information, assess and fulfill customer needs, educate the customer where applicable to prevent the need for future contacts and document the interaction through contact tracking.
  • Provide quality service and support in a variety of areas including, but not limited to: billing, equipment, coverage and system troubleshooting.
  • Assist account executives with incoming requests for new services and facilitate a warm hand off to the respective account executives.
  • Maintain a balance between company policy and customer benefit in decision making.
  • Continuously evaluate and identify opportunities to drive process improvements that positively impact our customer experience.
  • Technical support for clients including email troubleshooting.
Qualifications

Must have qualifications in the following areas:

  • Email / Internet help desk experience required.
  • Familiar with website applications.
  • PC and IP troubleshooting experience a plus.
  • Knowledge of technical support issues related to Internet connectivity.
  • Demonstrated passion for excellence with respect to treating and caring for customers.
  • Strong decision-making and analytical abilities.
  • Ability to troubleshoot customer issues both face to face and over the phone.
  • Strong detail orientation and communication/listening skills.
  • Highly developed sense of integrity and commitment to customer satisfaction.
  • Team player.
Helpful experience but no necessary:
  • CSS/HTML
  • Database Development
  • Project Management
Compensation/Benefits:
  • Salary is commensurate with qualifications and experience.
  • Vacation and Holiday Pay
  • Match 3% for IRA retirement fund.
  • Health Insurance
  • Excellent Working Conditions

If you believe you are up for the challenge, send resume to hr@wisnet.com.

For more information on employment opportunities at wisnet.com, visit our Career Opportunities page.

Introducing wisnet.com’s Twitter Page!

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wisnet.com has a Twitter page and now we decided to spruce it up a little! Hopefully it will make a lasting impression that will enhance our brand; or at least make you wonder how Twitter snared us. Check out the before and after shots of the wisnet.com custom Twitter page.

Why Twitter?

We hope that wisnet.com’s followers are interested in learning more about marketing, branding, and enhancing their website. Quickly we can notify our followers of new content on our blog or maybe a website that has some helpful information. It’s a great tool to get the word out quickly.

wisnetCreative Before

Below is a screenshot of our Twitter page before the re-design. Included is the standard background image of clouds, blue links, gray text and a light blue sidebar on the right. In addition we uploaded a small logo on the top left.

wisnetCreative using the standard template provided by Twitter.wisnetCreative using the standard template provided by Twitter.

wisnetCreative After

Our custom Twitter page has been spruced up with a background image that reflects our brand and company website. In addition we changed the color of the links to purple, and sidebar to a light gray. Complementing the new color combinations is a purple circle and arrow which has been extracted from the wisnet.com logo. Check it out below or go to Twitter to view it!

The new re-branded Twitter page from wisnet.com!The new re-branded Twitter page from wisnet.com!

Conclusion

Spruce up your Twitter page with a custom background and a few color changes. It’s great for brand recognition and setting yourself apart from the other 100 million Twitter pages. wisnet.com would be happy to create a custom Twitter page for you.

Note: We want to follow you!

Now that we are hip with our new branded Twitter page we want to follow you. If you are a client or vendor send us your profile so we can follow. Additionally, if you have a custom Twitter page that you are proud of let us know. We would like to give it some extra exposure here at Noteworthy.

wisnet.com wants to follow you!wisnet.com wants to follow you!