Bloggers Darren Rowse and Chris Garrett took their knowledge of blogging and created a book called ProBlogger - Secrets for Blogging Your Way to Six-Figure Income. The title seems tailored more towards those who plan a career in blogging and the book seems to reflect it so. Then again, the information they provide is an invaluable resource to any business managing and considering a blog. If your company is looking for visibility online, blogging should be resting on the top of your priority list.

When mousing over an image you might notice a very small pop-up with text describing the image. This is called an Alt Tag; and along with a descriptive file name it will help search engines understand what the image is about. Remember, search engines do not have eyes and therefore can not see images.

Here is the scenario. Your website consists of numerous pages that have been around for many years. Recently a few of your products have been discontinued and these pages need to be deleted. By removing these pages the navigation will be updated so visitors don’t accidently go to non-existing pages. But what happens to all the other websites and search engines that link to these old pages? The solution is a custom 404 page.

Flickr.com is an exceptional tool for managing photographs and digital images. If used properly it can assist with marketing by bringing visibility to your products, services and company. But did you know that combining, or mashing, Flickr with your blog, website and even Facebook will save time while marketing?

wisnet.com has a Twitter page and now we decided to spruce it up a little! Hopefully it will make a lasting impression that will enhance our brand; or at least make you wonder how Twitter snared us. Check out the before and after shots of the wisnet.com custom Twitter page.

Since Bing launched earlier in 2009 it has been grabbing a fair share of the search market. Within Bing is a search feature where searchers search locally. It’s called Bing Local and it’s a great addition to your marketing plan.

In a way the Meta Description is like having an ad for your page. When listed within search results the description provides a clear and compelling depiction of what they will see on your webpage. Be interesting, unique and truthful and searchers will find interest.

The Meta Title is found in more places than you might realize. Next time when surfing the web, take notice of a helpful marketing feature which was right in front of your eyes the whole time.

A new business venture leaves you with a time before your new site is developed. What should you do with your domain name until then? The best thing to do is create a simple Coming Soon page.

Video is becoming more popular each year. It’s a great avenue to feature your services and products with visual elements, motion and voice. If you only had 30 seconds to describe your company video would be the tool to use. If you got video, get exposure with your own YouTube Channel.