HootSuite’s feature-rich application gives anyone the ability to post updates to their social networks, including Facebook and Twitter. This tool can be used by your business to manage multiple networks using one interface. HootSuite has many features including the ability to schedule tweets, add attachments, and shrink long web addresses so they fit nicely on Twitter – which is restricted to 140 characters. In this tutorial, we are going to provide steps for connecting HootSuite to both Twitter and a Facebook Page. If you give a hoot, stick around!

If you’re reading this article you must have an interest in Twitter. Twitter has skyrocketed to stardom in only a few short years. In 2006 the first prototype was launched and today it’s ranking up there with Facebook and Google. Twitter is not going away anytime soon so now might be the time to create a Twitter profile for your company (which is the easy part). After creating the profile your company will need a strategy (which is the difficult part). For now, let’s get down to creating a Twitter profile. Here are the step-by-step directions to create a Twitter profile for your company.

In a previous article we provided a tutorial on how to add a Facebook Like button and Box to your blog. Now that visitors are ‘liking’ the articles and Fan Page wouldn’t it be nice to see statistics and demographics that will provide a better understanding of your audience? For example, if a majority of visitors are female (and from Wisconsin) you might want to start selling pink Cheeseheads alongside the blog articles. Stick around as we walk you through a brief and easy tutorial on how to track your Like button, Like box, and Share button using Facebook Insights.

Facebook has recently launched the Like button and Like box. For those of who are not familiar with Facebook you might have run into a "Become a Fan" button when visiting websites. That has been replaced with the Like box and Facebook has added another twist to it... besides liking Facebook Fan Pages your visitors can like specific blog articles, video, images; and when they like them they will be shared with their friends. Stay tuned as we show you an example along with a quick tutorial on creating a like button and box for your website.

We ran into an issue where our Facebook profile was suspended. In addition, it disabled our Facebook Fan Page. Maybe it was an April Fool's joke but it happened just after we wrote an article about Fan Page Vanity URLs, which directed our visitors to view our fan page. Now that we figured out how to resolve the problem we have a solution... along with an apology from Facebook.

It’s time to grab your Facebook vanity URL for the Fan Page! After setting up a Fan Page you might have noticed a super long web address. It might have looked like this: http://www.facebook.com/pages/Fond-Du-Lac-WI/wisnetcom/129681521915. It’s long, hard to type, confusing, won’t fit on your business cards, and isn’t the ideal address to forward to a client or vendor. We have a solution and here’s the official tutorial on how to get your very own custom username to create a short and sweet Facebook Fan Page URL. (Also known as vanity URLs.)

After importing a blog the next step to take is making sure your posts are automatically being added to your Wall. In our last article we provided step-by-step details on how to import a blog to your Facebook Fan Pages. In this tutorial we will show you the final touches; and magically, blog posts will appear on your wall.

Your company blog might have hundreds of articles written about your industry. Writing each article takes an incredible amount time and patience. Wouldn’t it be nice to give your blog a little extra exposure for all the hard work? I would say yes, and if you agree with me then using Facebook to promote it might be a commendable option. With Facebook’s built-in application, Notes, importing your blog can be done fairly easily. Here are the steps to import your blog.

Over 400 million people across the world are using Facebook to connect to family and friends. It has become the number two online destination behind Google. For a long time, businesses have known the importance of being ranked well on search engines. Now they are interested in reaching out and being noticed via a different method - and its called social marking. Businesses have created Fan Pages to do just that. If you haven’t considered Facebook now might be the time. We have created a tutorial on setting up your first Fan Page for your company.

wisnet.com has a Twitter page and now we decided to spruce it up a little! Hopefully it will make a lasting impression that will enhance our brand; or at least make you wonder how Twitter snared us. Check out the before and after shots of the wisnet.com custom Twitter page.