01. We have a sense of urgency

Wednesday July
  • 2010
  • 21

In previous Noteworthy articles we have gone over the steps for submitting a listing to Google Maps and Places, and now, here are the steps for including one with Yahoo! Local. Following them will help create a basic listing that could turn up in Yahoo's main search results (Yahoo 5-pack) in addition to its local directories. This translates into many potential clients coming across it during their surfing adventures! Are you ready? Let's start!

When searching Yahoo! Local the listing will appear with contact details and (possibly) reviews.
Friday June
  • 2010
  • 18

Creating a listing on Google Maps and Places can have a positive affect on traffic to your local business. Foot traffic is noticeable but you might want to see what is happening with the listing. This can be done through the Google Places Dashboard. The Dashboard provides data about views, keywords, and when searchers request directions to the location. Read on as we provide a quick tutorial on how to access the analytics for your Google Places listing.

Impressions and Actions can be seen from the Activity graph.
Monday June
  • 2010
  • 7

Okay, so you have completed part 1 and part 2 and are excited to finish. Here is the final tutorial to accomplish the task of claiming your listing on Google Maps and Places.

Choose from a letter or phone call to validate your Google Map listing.
Tuesday June
  • 2010
  • 1

We’ve been working our way through Google Places learning how to claim a business listing. If you haven’t registered with Google or do not know where to start read Claim your Listing on Google Maps & Places: Part 1. In the following tutorial we will explain Places’ dashboard. This is the area where you can manage the details, content, photographs and video that will appear on your listing.

Add video from your YouTube Channel to  Google Places.
Friday May
  • 2010
  • 28

Now that you are convinced you want to list your business on Google Maps and Places, how exactly do you go about doing that? What steps do you need to follow and what kinds of things can a business listing include to communicate what you offer? Don't worry, here is a walkthrough of the setup along with some suggestions thrown in. Let's get started!

Take control of your Google Maps and Places listing.
Thursday May
  • 2010
  • 20

Conducting local business searches online have skyrocketed in the last few years, and with mobile devices like Blackberries and iPhones making it a snap to find a restaurant or hotel while on the go, show no signs of slowing down. One of the most popular methods for searching is through Yahoo! Local and having a business listed there gets it in front of plenty of eyes. If you have a business here is an introduction to Yahoo! Local.

Example of a local listing on Yahoo! Local.
Monday May
  • 2010
  • 17

Google Places, working together with Google Maps, is one of the most popular methods for finding local businesses. Local search is becoming more and more commonplace and the ever-increasing use of mobile devices is making every business owner take notice. If you are not paying attention to your local listing on Google Places and Maps then now is the time to start. Stick around as we provide a brief tour.

Screenshot of Google Maps when searching for hotels in Madison, WI.
Wednesday March
  • 2010
  • 24

Your familiarity with search engines is important if you are undertaking the marketing aspects of your company. Using a search engine is straightforward but optimizing a site can become more complex. First it starts with observation and then is followed with implementation. To get started first research the three most popular parts of a search engine. Then decide which one is in reach of your goals and budget. Here are three basic visual elements of a search engine.

Google’s 7- Pack includes a web address, phone number along with quantity of reviews.
Thursday January
  • 2010
  • 28

Next time you are using Google to search, look to see how many listings appear on the page. If you pay closer attention you might notice how each listing is competing for your attention. It’s like survival of the fittest. The best title will win you over; and all others will wither away unnoticed. Because of this it is important to note that Meta Titles need to be compelling and grab the attention of the searcher. Here are five tips to help write effective Meta Titles.

When searching for Wisconsin Cheese there are over two million listings.
Wednesday January
  • 2010
  • 20

Perhaps you have noticed how much search engines are used to find company information, products, and much more. To help, we have accumulated fives steps to aid in improving your website's ranking on search engines. If the nerd neurons in your brain are getting excited or your website needs a boost then do read on.

An example of an internal link that is labeled with helpful words.

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