06. We are friendly and fun

Thursday May
  • 2010
  • 20

Conducting local business searches online have skyrocketed in the last few years, and with mobile devices like Blackberries and iPhones making it a snap to find a restaurant or hotel while on the go, show no signs of slowing down. One of the most popular methods for searching is through Yahoo! Local and having a business listed there gets it in front of plenty of eyes. If you have a business here is an introduction to Yahoo! Local.

Example of a local listing on Yahoo! Local.
Wednesday March
  • 2010
  • 24

Your familiarity with search engines is important if you are undertaking the marketing aspects of your company. Using a search engine is straightforward but optimizing a site can become more complex. First it starts with observation and then is followed with implementation. To get started first research the three most popular parts of a search engine. Then decide which one is in reach of your goals and budget. Here are three basic visual elements of a search engine.

Google’s 7- Pack includes a web address, phone number along with quantity of reviews.
Thursday January
  • 2010
  • 28

Next time you are using Google to search, look to see how many listings appear on the page. If you pay closer attention you might notice how each listing is competing for your attention. It’s like survival of the fittest. The best title will win you over; and all others will wither away unnoticed. Because of this it is important to note that Meta Titles need to be compelling and grab the attention of the searcher. Here are five tips to help write effective Meta Titles.

When searching for Wisconsin Cheese there are over two million listings.
Wednesday January
  • 2010
  • 20

Perhaps you have noticed how much search engines are used to find company information, products, and much more. To help, we have accumulated fives steps to aid in improving your website's ranking on search engines. If the nerd neurons in your brain are getting excited or your website needs a boost then do read on.

An example of an internal link that is labeled with helpful words.
Monday January
  • 2010
  • 18

Bloggers Darren Rowse and Chris Garrett took their knowledge of blogging and created a book called ProBlogger - Secrets for Blogging Your Way to Six-Figure Income. The title seems tailored more towards those who plan a career in blogging and the book seems to reflect it so. Then again, the information they provide is an invaluable resource to any business managing and considering a blog. If your company is looking for visibility online, blogging should be resting on the top of your priority list.

ProBlogger breaks down the basic concepts of what it takes to start and maintain a blog.
Friday December
  • 2009
  • 11

Flickr.com is an exceptional tool for managing photographs and digital images. If used properly it can assist with marketing by bringing visibility to your products, services and company. But did you know that combining, or mashing, Flickr with your blog, website and even Facebook will save time while marketing?

Flickr photostream embedded in Noteworthy.
Friday November
  • 2009
  • 20

Since Bing launched earlier in 2009 it has been grabbing a fair share of the search market. Within Bing is a search feature where searchers search locally. It’s called Bing Local and it’s a great addition to your marketing plan.

When searching “restaurants” Bing displayed local businesses with a map.
Wednesday November
  • 2009
  • 18

In a way the Meta Description is like having an ad for your page. When listed within search results the description provides a clear and compelling depiction of what they will see on your webpage. Be interesting, unique and truthful and searchers will find interest.

When searching “Money Smart Neighborhood” within Google take notice of the Meta Description.
Tuesday November
  • 2009
  • 17

The Meta Title is found in more places than you might realize. Next time when surfing the web, take notice of a helpful marketing feature which was right in front of your eyes the whole time.

Share a link on Facebook and it will include the Meta Title.
Wednesday November
  • 2009
  • 11

A new business venture leaves you with a time before your new site is developed. What should you do with your domain name until then? The best thing to do is create a simple Coming Soon page.

Stay Updated is a feature built into a "Coming Soon" page.

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