In a previous article we provided a tutorial on how to add a Facebook Like button and Box to your blog. Now that visitors are ‘liking’ the articles and Fan Page wouldn’t it be nice to see statistics and demographics that will provide a better understanding of your audience? For example, if a majority of visitors are female (and from Wisconsin) you might want to start selling pink Cheeseheads alongside the blog articles. Stick around as we walk you through a brief and easy tutorial on how to track your Like button, Like box, and Share button using Facebook Insights.

Google Analytics provides detailed information about your websites visitors, such as how they found your site, what pages are most popular, and much more. With too many features to mention in one article we will provide a brief introduction, screenshots, and then directions to log into your analytics account.

Once Google Analytics is configured and installed your company will be provided with a wide array of helpful analytics. With detailed information decisions can be made to make improvements with your online and offline marketing campaigns.