08. We seek feedback for continuous improvement
Track Your Marketing Dollars with Google Analytics
Posted on September 13, 2011
Throughout the year we track our marketing campaigns to see which channels are working and which are not. These channels could include email marketing, social media, QR Codes, and banner ads. Using a tracking URL and Google Analytics...
What can be learned from Google Analytics?
Posted on June 6, 2011
Imagine if hundreds of people walked in the door of your store, took a quick glance, and left without perusing the aisles or asking the store manager a question. If that happened, you'd immediately make changes, right? When it...
Negative Reviews and Search Engine Traffic Don't Mix
Posted on January 28, 2011
Ever wonder how to analyze your website’s traffic and observe how it’s affecting your company? We ran into a situation where a client’s website was receiving a majority of its traffic from search engines. Then, we found out something...
Google Analytics Announces New Feature: In-Page Analytics
Posted on November 4, 2010
Recently, Google announced a new feature called In-Page Analytics. It allows website owners to see their Google Analytics data superimposed on the website. This visually appealing data will help make it easier to understand how...
Using Facebook Insights to Track the Like Button, Box, and Shares
Posted on June 9, 2010
In a previous article we provided a tutorial on how to add a Facebook Like button and Box to your blog. Now that visitors are ‘liking’ the articles and Fan Page wouldn’t it be nice to see statistics and demographics that will...
Introduction to Google Analytics
Posted on December 21, 2009
Google Analytics provides detailed information about your websites visitors, such as how they found your site, what pages are most popular, and much more. With too many features to mention in one article we will provide a brief...
Setting up Google Analytics
Posted on December 21, 2009
Once Google Analytics is configured and installed your company will be provided with a wide array of helpful analytics. With detailed information decisions can be made to make improvements with your online and offline marketing...
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